# Digital Art-Inspired Timepieces Hublot and Takashi Marakami Join Forces on a Capsule of Watches By Amy Duong | Published 2023-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hublot-and-takashi-murakami References: [designtaxi](https://designtaxi.com/news/422140/Hublot-x-Takashi-Murakami-Put-Dazzling-Smile-To-The-Face-Of-Gem-Studded-Watch/) & [hublot](https://www.hublot.com/en-gb/news/hublot-murakami-13-unique-watches-and-nfts?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Hublot and Takashi Murakami work in collaboration, marking their fourth series together highlighting watches that are fused with modern art and digital art themes. The capsule is made up of 13 timepieces -- each one comes with a collectible non-fungible token counterpart. Every single digital token is made with inspiration drawn from the Classic Fushion Takashi Murakami All Black Watch that launched in the first collective project back in 2021. Previously, 324 NFTs were given out to customers along with their watches. Fans that have those tokens are able to purchase 12 upcoming watches with a privately accessed online platform and the 13th is more difficult to acquire as it features the iconic flower on the face and the 12 petals are encrusted with sapphires, tsavorites, amethysts, rubies, and topaz. Image Credit: Hublot ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 74% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Digital Art-inspired Timepieces:** The fusion of digital art themes with wristwatches creates an opportunity for NFT integration, giving a unique ownership experience to customers. - **Collectible Non-fungible Tokens:** Creating unique NFTs that correspond to each timepiece not only adds value to the purchase but also opens up opportunities for blockchain-based ownership and trading. - **Artist Collaborations in Luxury Fashion and Accessories:** Collaborations between artists and luxury brands can offer a fresh take on traditional designs and attract a new audience of art and design enthusiasts. ### Who This Affects Most - **Luxury Watches:** Integrating digital art and NFTs into traditional luxury watches can create a unique selling point and ownership experience for customers. - **Blockchain Technology:** Incorporating blockchain technology into the fashion and luxury industry can provide a secure and transparent platform for ownership and trading of limited edition products. - **Contemporary Art:** Collaborating with artists can bring a fresh perspective and a new audience to the luxury fashion and accessories industry. ## Related on Trend Hunter - [Artist-Collaborative Colorful Watches](https://www.trendhunter.com/trends/mp15.md) - [Limited Sapphire Floral Timepieces](https://www.trendhunter.com/trends/sapphire-flower.md) - [Iconic Artwork Watch Collaborations](https://www.trendhunter.com/trends/artful-watches.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Flower-Centric Tech Collaborations](https://www.trendhunter.com/trends/flowers-bloom-1.md) - [Collaborative Fashion Designer Timepieces](https://www.trendhunter.com/trends/hublot-big-bang-tourbillon.md) - [Artistic Tech Accessories](https://www.trendhunter.com/trends/casetify-x-takashi-murakami.md) - [Concrete Art-Inspired Watches](https://www.trendhunter.com/trends/big-bang-meca10.md) - [Playful Expansive Collaborations](https://www.trendhunter.com/trends/collab-with-takashi-murakami.md)