# Lightweight Wool Footwear Hubbard Dreams Shoes are Supportive Like Running Shoes By Laura McQuarrie | Published 2019-11-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hubbard-dreams References: [prnewswire](https://www.prnewswire.com/news-releases/the-wool-shoes-of-your-dreams-how-samuel-hubbard-is-disrupting-the-wool-industry-with-comfort-technology-300949462.html) & [samuelhubbard](https://www.samuelhubbard.com/) Hubbard Dreams is a new line of women's shoes from Samuel Hubbard Shoe Company that is made from durable merino wool and offers a level of comfort and support that reminds of running shoes. The handcrafted styles are available in five different versions and 27 colors using natural dyes as part of a commitment to sustainability. As well as being available in a range of muted neutral tones, the shoes are also offered in many [vibrant rainbow hues](https://www.trendhunter.com/trends/wool-cruiser). The [merino wool footwear](https://www.trendhunter.com/trends/utility-felt-pac) is ultra-lightweight, contoured for a [comfortable anatomical fit](https://www.trendhunter.com/trends/birchbury-bramford) and finished off with XL EXTRALIGHT Soles. Samuel Hubbard's CEO Bruce Katz observed that wool is used for creating shoes around the world and after much experimentation, the company is using the unique material with its innovative comfort technology to provide stylish footwear choices for women. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 72% | Activity: 69% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Lightweight Wool Footwear:** Advancements in merino wool technology have allowed for the creation of lightweight footwear that offers both comfort and support. - **Sustainable Fashion:** The use of natural dyes and a commitment to sustainability in the production of wool footwear highlights the growing trend of environmentally-friendly fashion. - **Comfortable Anatomical Fit:** The contoured design of wool footwear provides a comfortable anatomical fit, offering consumers an innovative alternative to traditional shoes. ### Who This Affects Most - **Fashion:** The fashion industry can embrace the trend of lightweight wool footwear to offer consumers stylish and sustainable shoe options. - **Textile:** The textile industry can explore the use of merino wool and natural dyes to develop innovative materials for lightweight and comfortable footwear. - **Athletic Footwear:** Athletic footwear brands can adopt the concept of comfortable anatomical fit from lightweight wool footwear to enhance the performance and comfort of their products. ## Related on Trend Hunter - [Merino Wool Sock Sneakers](https://www.trendhunter.com/trends/uynner-hero-shoes.md) - [Durable Hyper-Lightweight Footwear](https://www.trendhunter.com/trends/deckers-x-lab-enduro.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Fuzzy Footwear Collections](https://www.trendhunter.com/trends/fuzzy-collection.md) - [Colorful Shoe Ranges](https://www.trendhunter.com/trends/wool-cruiser.md) - [Moccasin-Style Suede Slip-Ons](https://www.trendhunter.com/trends/merrell-1trl-1.md) - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [High-Performance Wool Boots](https://www.trendhunter.com/trends/norwegian-wool.md)