# Bubbly Imagination Ads This 'Hubba Bubba' Advertisement is Colorfully Playful By Kamal Musharbash | Published 2010-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hubba-bubba-advertisement References: [frederiksamuel](http://www.frederiksamuel.com/blog/2010/12/hubba-bubba-2.html) 'Hubba Bubba' and Gitam [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) in Tel Aviv, Israel linked its creative minds together for the latest 'Hubba Bubba' advertisement. The intensely colorful ad plays on kids' imaginations one blow at a time. Encrypted with the slogan "Blow it out of proportion," the ad features the set of a [school playground](https://www.trendhunter.com/trends/15foot-inflatable), as well as outside and inside the homes of children. The 'Hubba Bubba' advertisement is a genius collaboration between the famous [sweet gum company](https://www.trendhunter.com/trends/tridifferent) and BBDO to capture children's attention for all around good fun. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Creating immersive and playful advertising experiences that engage with children's imagination. - **Sensory Marketing:** Using colors, shapes, and sounds to create an emotional connection with consumers. - **Nostalgia Marketing:** Using brand nostalgia as a marketing tool to engage with consumers. ### Where This Applies - **Confectionery:** Opportunities for creating fun, playful, and innovative marketing campaigns to engage with children and young adults. - **Advertising:** Opportunities for advertising agencies to create immersive and interactive advertising campaigns that engage with children's imagination. - **Education:** Opportunities for creating playful and immersive educational experiences that engage with children's imagination in a fun and interactive manner. ## Related on Trend Hunter - [Branded Bubble Gum Paints](https://www.trendhunter.com/trends/hubba-bubba-pink.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Bubblegum-Flavored Popsicles](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Bubblegum Street Art Buildings](https://www.trendhunter.com/trends/hubbabubbabuilding.md) - [Athlete-Founded Nostalgic Bubblegum](https://www.trendhunter.com/trends/bubblegum-kids.md) - [Celebratory Chewing Gum Documentaries](https://www.trendhunter.com/trends/bazooka-bubble-gum-turns-75.md) - [Miniature Candy-Flavored Gums](https://www.trendhunter.com/trends/hubba-bubba-mini-gum.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md)