# Connected Feminine Smartwatches The Huawei Watch Second-Generation is for Female Users By Michael Hemsworth | Published 2015-12-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/huawei-watch-2 References: [damngeeky](http://www.damngeeky.com/2015/12/21/38208/second-generation-huawei-watch-will-be-a-womens-smartwatch.html) & [consumer.huawei](http://consumer.huawei.com) While the wearables market is booming with certain consumer segments, women are becoming more targeted by brands as the next one to conquer, so the [Huawei](https://www.trendhunter.com/trends/huawei-watch-gt4) Watch second-generation is set to be unveiled at CES 2016. Purported to be available with 40 different watch faces, the Huawei Watch second-generation is actually smaller than the predecessor and is more fashion-focused to help draw in [female consumers](https://www.trendhunter.com/trends/chteau-divoire) to consider wearables as a [fashionable accessory](https://www.trendhunter.com/trends/active-2-smartwatch). What's created is a sleek, sophisticated piece of technology that's crafted to be more realistic for female or feminine consumers. While the Huawei Watch second-generation is indeed targeted more towards females, the tech brand is also planning a different next-generation smartwatch that builds on the original Huawei Watch that will be more male/neutral focused. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Targeted Wearables for Women:** The rise of wearables specifically designed for women presents an opportunity for brands to tap into this growing market segment with fashion-focused smartwatches. - **Fashion-focused Technology:** The shift towards fashion-focused wearable technology offers an opportunity for brands to create sleek and sophisticated smartwatches that appeal to female consumers. - **Gender-specific Smartwatches:** Developing smartwatches tailored to specific genders, like the Huawei Watch second-generation, allows brands to target different consumer segments effectively. ### Who This Affects Most - **Wearable Technology:** The wearable technology industry can seize the opportunity to create fashionable and targeted smartwatches for women, like the Huawei Watch second-generation. - **Fashion and Accessories:** The fashion industry can explore collaborations with tech brands to create stylish and fashionable smartwatches for female consumers, capitalizing on the growing trend of wearable technology. - **Consumer Electronics:** Consumer electronics brands can innovate and introduce gender-specific smartwatches to cater to the varying preferences of their target audience, as exemplified by the Huawei Watch second-generation. ## Related on Trend Hunter - [Stylish Sensor-Packed Smartwatches](https://www.trendhunter.com/trends/huawei-watch-gt4.md) - [Anniversary-Honoring Smartwatches](https://www.trendhunter.com/trends/huawei-watch-5-10th-anniversary-edition.md) - [Sporty Feminine Smartwatch Models](https://www.trendhunter.com/trends/garmin-lily-2-active.md) - [Design-Driven Smartwatch Models](https://www.trendhunter.com/trends/pebble-round-2.md) - [Demure Dive-Proof Smartwatches](https://www.trendhunter.com/trends/huawei-watch-ultimate-2.md) - [Advanced Health Sensor Smartwatches](https://www.trendhunter.com/trends/huawei-watch-5.md) - [Visually Striking Watch Designs](https://www.trendhunter.com/trends/honor-watch.md) - [Flagship Space Flight Smartwatches](https://www.trendhunter.com/trends/huawei-watch-4-pro.md) - [Pro-Grade Fitness Smartwatches](https://www.trendhunter.com/trends/huawei-watch-fit-4-pro.md)