# Voice Assistant Smartphones The Huawei Mate 9 was Announced by the Brand at CES 2017 By Michael Hemsworth | Published 2017-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/huawei-mate-9 References: [geeky-gadgets](http://www.geeky-gadgets.com/huawei-mate-9-is-the-first-smartphone-with-amazon-alexa-06-01-2017/) & [huawei](http://www.huawei.com/us/) [Amazon](https://www.trendhunter.com/trends/amazon-echo-devices) [Alexa](https://www.trendhunter.com/trends/a-modo-mio-voicy) is a voice assistant service that is available on a number of devices for the home, but now the technology is making an appearance on a smartphone with the announcement of the [Huawei](https://www.trendhunter.com/trends/huawei-mate-60) Mate 9. Announced at CES 2017, the Huawei Mate 9 is set to be the first smartphone with Amazon Alexa connectivity and is set to start retailing in the US starting today. The Huawei Mate 9 is purported to offer users a natural experience when it comes to the user interface and will be packed with the latest features as a device that can perform impressively. The smartphone marks the voice assistants first appearance on a smartphone, but will likely be the first of many to begin hitting the market. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Voice Assistant Smartphones:** The integration of voice assistant technology, like Amazon Alexa, into smartphones offers an opportunity for companies to create a more seamless user experience and opens up new possibilities for mobile app innovation. - **Natural User Interfaces:** The trend towards natural user interfaces, like those found on the Huawei Mate 9, creates opportunities to create more intuitive and user-friendly products across a range of industries. - **Home Automation Integration:** Integrating voice assistants into smartphones presents an opportunity to create more integrated home automation systems, allowing users to control their smart homes from their phones with ease. ### Where This Applies - **Smartphone Manufacturing:** Smartphone manufacturers can explore the integration of natural voice assistants into mobile devices, setting their products apart from the competition. - **Home Automation:** Home automation companies can leverage voice assistant technology to create more seamless and integrated home automation systems for consumers. - **Mobile App Development:** Mobile app developers can innovate by incorporating voice assistant technology into their products to create more intuitive and user-friendly experiences for consumers. ## Related on Trend Hunter - [Sleek Satellite Calling Smartphones](https://www.trendhunter.com/trends/huawei-mate-60.md) - [Next-Generation AI Assistant Speakers](https://www.trendhunter.com/trends/amazon-echo-devices.md) - [Voice-First Web Interfaces](https://www.trendhunter.com/trends/alexacom.md) - [Next-Gen AI Devices](https://www.trendhunter.com/trends/amazon-unveils-alexa.md) - [Symmetrically Balanced Smartphones](https://www.trendhunter.com/trends/the-huawei-mate-50-pro.md) - [Natural Language Automotive Assistants](https://www.trendhunter.com/trends/bmw-and-amazon.md) - [Smart Assistant Espresso Makers](https://www.trendhunter.com/trends/bosch-and-amazon.md) - [Multi-Device AI Assistants](https://www.trendhunter.com/trends/hey-tuya.md) - [Human-Centric AI Smartphones](https://www.trendhunter.com/trends/honor-magic6-pro.md)