# Glowing Sporty Chic Catalogs The Huajia Studio AW14 Lookbook Showcases the Designs of Jia Hua By Meghan Young | Published 2014-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huajia-studio-aw14 References: [trendland](http://trendland.com/huajia-studio-fw-2014-lookbook/) & [huajiastudio](http://www.huajiastudio.com/14aw-lookbook/) The latest fashion line of designer Jia Hua is given a fun and [futuristic edge](https://www.trendhunter.com/trends/fendi-and-mad-architects) in the Huajia Studio AW14 lookbook. Shot in studio, it appears that a black light may have been used to give the model a glowing presence. Whether it is her eyeshadow that shines with a neon vibrancy of the clothing, thoughts of 'TRON: Legacy' will surely come unbidden to many minds as they browse through the Huajia Studio AW14 lookbook. Lensed by photographer Paul Jung, the Huajia Studio AW14 lookbook focuses on the unique details of the [sporty chic fashion line](https://www.trendhunter.com/trends/y3-fw25-tennis). Trendland notes how "Hua designed garments of mesh and transparent peeking under oversized silhouettes, juxtaposed with heavier and more rigid fabrics." Perfect for spring, women will look good and feel comfortable. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 92% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Glowing Fashion:** Opportunity for using black light or neon elements in fashion to create a futuristic and fun look. - **Sporty Chic:** Incorporating mesh, transparency, and oversized silhouettes in fashion for a unique and stylish sporty aesthetic. - **Futuristic Lookbooks:** Using innovative photography techniques like black light to create a visually striking lookbook for fashion brands. ### Sectors Adopting This - **Fashion:** Opportunity for designers to explore glowing elements, sporty chic aesthetics, and futuristic lookbooks to attract customers. - **Photography:** Photographers can experiment with innovative techniques like using black light to create visually stunning images for fashion brands. - **Marketing and Advertising:** Opportunity to create attention-grabbing campaigns using glowing fashion and sporty chic trends that appeal to a younger, forward-thinking audience. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Shimmery New Year-Inspired Streetwear](https://www.trendhunter.com/trends/hajime-sorayama-2.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md)