# Green April Fools Energy Wasting Day By Hughie Phillips | Published 2008-03-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/http-wwwyoutubecom-watchvrhiuvoympsy References: [youtube](http://www.youtube.com/watch?v=RhIUvOyMpsY) Energy Wasting Day is an [April Fool](https://www.trendhunter.com/trends/eight-oclock-coffee) spoof from [consumer climate change campaign](https://www.trendhunter.com/trends/samsung-and-coolblue), Together. Energy Wasting Day centres around a viral film featuring fictional character 'Dan Power'. In the film, Dan revels in [wasteful behaviour](https://www.trendhunter.com/trends/homey-energy-dongle) such as overfilling his kettle, turning up his thermostat and driving a huge 4x4. The film was produced by independent video production company Mind's Eye Media in London. **Implications** - Organizations are recognizing the consumer shift to a greener future. By creating awareness campaigns that use parody such as Energy Wasting Day, the organization increases a good brand reputation. The companies that mock their corporation or causes manage to show people that they know there are flaws in human nature, allowing consumers to make a deeper connection with the brand. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Consumer Climate Change Campaign:** Opportunity for organizations to create awareness campaigns that address climate change and engage consumers in a greener future. - **Parody and Humor in Branding:** Using parody and humor in campaigns, such as Energy Wasting Day, can help companies build a positive brand reputation and connect with consumers on a deeper level. - **Independent Video Production:** Opportunity for video production companies to collaborate with organizations in creating impactful and engaging awareness campaigns. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity in leveraging humor and parody as a strategy to promote sustainable initiatives and build positive brand reputation. - **Environmental Awareness Organizations:** Opportunity for organizations focused on climate change to utilize parody and humor as a means to engage and educate the public about sustainable practices. - **Video Production:** Disruptive innovation opportunity for video production companies to collaborate with organizations in creating impactful awareness campaigns that resonate with consumers. ## Related on Trend Hunter - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [April Fools Water Flavors](https://www.trendhunter.com/trends/mlf-wtr.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Furniture Brand Green Friday Campaigns](https://www.trendhunter.com/trends/green-friday-campaign.md) - [Energy Management Tools](https://www.trendhunter.com/trends/wattspan.md) - [Dedicated Rehydration Days](https://www.trendhunter.com/trends/national-rehydration-day.md) - [Climate-Positive Outdoor Apparel](https://www.trendhunter.com/trends/askov-finlayson-1.md)