# Mega-yachts Designer Unveils Futuristic "Vision Line" By Kim | Published 2008-07-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/http-wwwsetzerdesigncom References: [kjw27612.wordpress](http://kjw27612.wordpress.com/wp-admin/post.php?action=edit&post=125) & [setzerdesign](http://www.setzerdesign.com/) This summer, yacht architect Ward Setzer of Setzer Design Group, one of the world's most respected yacht design studios, is unveiling a new line of [mega-yachts](https://www.trendhunter.com/trends/aman-amangati-yacht) that redefines what these magnificent vessels will become in the year 2010 and beyond. Aptly named the "Vision Line," these designs are showing just how out-on-the-edge this studio can be after it has built its world-class reputation on [classic yacht design](https://www.trendhunter.com/trends/kitson-yachts). From the press release: **Implications** - Despite the recent downturn of the economy, the market for [ultra luxury products](https://www.trendhunter.com/trends/custombuilt-yacht) has not dwindled. A company can appeal to this exclusive, upscale demographic by featuring advertising that is heavy on imagery, and includes a fair amount of non-verbal indicators of opulence (golf courses, sandy beaches, country clubs). The subtle but forceful aesthetic the commercial displays will subconsciously draw attention from high-end consumers. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Futuristic Mega-yachts:** The unveiling of the Vision Line demonstrates the disruptive innovation opportunities in redefining the design of mega-yachts for the year 2010 and beyond. - **Appealing to Ultra Luxury Market:** The market for ultra luxury products remains strong, and companies can capitalize on this by strategically featuring advertising heavy on imagery and non-verbal indicators of opulence. - **Subtle Opulence Aesthetic:** Creating commercials with a subtle yet forceful aesthetic can draw attention from high-end consumers, tapping into the exclusivity and upscale demographics. ### Who This Affects Most - **Yacht Design:** Innovations in mega-yacht architecture, as showcased by the Vision Line, present disruptive opportunities for yacht design studios to redefine the future of luxury vessels. - **Luxury Goods:** The ultra luxury market offers opportunities for companies to cater to affluent consumers, creating disruptive innovation in the luxury goods industry. - **Advertising and Marketing:** Creating commercials that emphasize imagery and non-verbal indicators of opulence can be a disruptive strategy to effectively target the high-end consumer segment within the advertising and marketing industry. ## Related on Trend Hunter - [Luxury Sea Concepts](https://www.trendhunter.com/trends/beyond-horizons.md) - [Tech-Packed Yacht Concepts](https://www.trendhunter.com/trends/hyper-concept-yacht.md) - [Ultra-Opulent Razor-Like Yachts](https://www.trendhunter.com/trends/unique-71-superyacht.md) - [Luxurious Superyacht Airship Concepts](https://www.trendhunter.com/trends/colossea.md) - [Billion-Dollar Yacht Concepts](https://www.trendhunter.com/trends/gquest-goliath-series-gigayacht.md) - [Quad-Deck Vehicle Brand Yachts](https://www.trendhunter.com/trends/vnz-lamborghini-mega-yacht-88m.md) - [Red-Accented Yacht Designs](https://www.trendhunter.com/trends/alia-57-yacht.md) - [Luxury 72-Meter Super-Yachts](https://www.trendhunter.com/trends/Admiral-Yacht.md) - [Humongous Hydrofoil Luxury Yachts](https://www.trendhunter.com/trends/hydrofoil-luxury-yachts.md)