# Operatic Cheerleaders Betfair's 'Person Placement' Campaign Puts Pro Singers in the Stands By Daniel Glover | Published 2009-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/http-wwwmischiefprcom-news-2009-02-05-win-when-youre-singing References: [mischiefpr](http://www.mischiefpr.com/news/2009/02/05/win-when-youre-singing/) & [betfair](http://www.betfair.com/) To highlight their involvement with the [England Six Nations](https://www.trendhunter.com/trends/wearable-report) rugby team, Betfair has implemented a “person placement” campaign. For this campaign, top English opera singers from the [Royal Opera House](https://www.trendhunter.com/trends/royal-ontario-museum) are strategically placed in the crowd to give the England team the finest vocal support. The tactic is designed to push the fact that Betfair offers “[added value](https://www.trendhunter.com/trends/fanduel)” to its punters. The sopranos will be belting out English anthems such as "Swing Low, Sweet Chariot" and "Jerusalem." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Person Placement Campaigns:** Utilizing strategic placement of individuals to enhance brand messaging and create unique experiences for consumers. - **Cross-industry Collaborations:** Partnering with organizations from different industries to create innovative marketing campaigns that resonate with consumers. - **Enhanced Brand Experiences:** Delivering added value to consumers through immersive and memorable experiences that go beyond traditional advertising. ### Sectors Adopting This - **Sports Betting:** Integrating live events and entertainment into sports betting experiences to engage and retain customers. - **Performing Arts:** Exploring opportunities for collaborations between opera houses, theaters, and other entertainment venues to enhance brand presence and engage new audiences. - **Hospitality:** Creating customized experiences for guests by incorporating live performances and entertainment in hotels, restaurants, and resorts. ## Related on Trend Hunter - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Canadian Sports Betting Campaigns](https://www.trendhunter.com/trends/get-into-bet-mode.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Seamless Sports Betting Apps](https://www.trendhunter.com/trends/thescore-sports-betting-app.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Friendly Fandom Campaigns](https://www.trendhunter.com/trends/fans-have-more-friends.md)