# Water Filtration On-The-Go ‘Moose Survival' Bottles and Chlorine Tablets for Outdoor E By Bobbi Miller | Published 2009-03-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/http-moosesurvivalgearauctivacommercecom References: [twitter](http://twitter.com/MooseSurvival) & [moosesurvivalgear.auctivacommerce](http://moosesurvivalgear.auctivacommerce.com/) What does everyone need in the world? [Clean drinking water](https://www.trendhunter.com/trends/spout-water). Imagine you’re hiking and you lose your way, leaving you on in the wild for longer than you expected. Sure there’s a water source, but consuming pond algae could leave you in a nasty situation. When was the last time you checked your tornado shelter supplies? Is the water source questionable? [Water filtration bottles](https://www.trendhunter.com/trends/bottle-bottle) are a practical solution and a survivalist’s tool. These [water filtration systems](https://www.trendhunter.com/trends/grayl-geopress-ti-black-edition) could help eliminate the need for the phrase, “Water, Water Everywhere but Not a Drop to Drink.” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Water Filtration Bottles for Outdoor Adventures:** Water filtration bottles are becoming more popular as a practical solution for clean drinking water on-the-go, creating opportunities for companies to innovate new filtration technology for outdoor enthusiasts. - **Portable and Convenient Water Filtration Products:** The rise of portable and convenient water filtration products like Moose Survival Bottles and chlorine tablets reflects the growing demand for safe drinking water in emergency and survival situations. - **Eco-friendly Water Filtration Products:** The trend towards eco-friendliness is creating opportunities for companies to develop sustainable water filtration products that are harmless to the environment. ### Who This Affects Most - **Outdoor and Adventure Industry:** The outdoor and adventure industry can benefit from the growing trend of water filtration bottles by creating innovative, reliable, and eco-friendly solutions that cater to the needs of outdoor enthusiasts. - **Emergency Preparedness Industry:** Portable and convenient water filtration products like Moose Survival Bottles and chlorine tablets can be disruptive innovations for companies in the emergency preparedness industry to introduce to their customers. - **Sustainable Technology Industry:** The demand for eco-friendly water filtration products creates opportunities for companies in the sustainable technology industry to develop and distribute innovative and sustainable drinking water filtration products. ## Related on Trend Hunter - [Portable Water Filtration Systems](https://www.trendhunter.com/trends/portable-water-filtration-system.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Extra-Rugged Water Filter Systems](https://www.trendhunter.com/trends/gravity-filter-system.md) - [Travel-Friendly Water Purification Products](https://www.trendhunter.com/trends/lifestraw-peak-series.md) - [Miniature Water Filtration Straws](https://www.trendhunter.com/trends/peak-solo.md) - [Adaptable Water Purification Systems](https://www.trendhunter.com/trends/adaptable-water-purification-system.md) - [Water-Purifying Jerrycans](https://www.trendhunter.com/trends/water-purification-jerrycan.md) - [Water Purifier Devices](https://www.trendhunter.com/trends/ladislamp-disinfection.md)