# Rebooted Mid-Range Smartphones The HTC One A9 Gives You Freedom of Functionality By Rahul Kalvapalle | Published 2015-10-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/htc-one-a9 References: [gizmag](http://www.gizmag.com/htc-one-a9-announcement/39948/) & [htc](http://www.htc.com/us/smartphones/htc-one-a9/) The [HTC](https://www.trendhunter.com/trends/octacore-budget-smartphone) One A9 is an all-new mid-range Android smartphone that was created as a result of close collaboration with [Google](https://www.trendhunter.com/trends/9a). This is the first smartphone that isn't a [Nexus](https://www.trendhunter.com/trends/large-tabular-model) to offer an Android 6.0 Marshmallow operating system. This smartphone comes equipped with a sleek, metal body, integrated fingerprint sensor and expandable memory. It has a 5-inch, 1,920 x 1,080 pixel AMOLED screen, 64-bit Snapdragon processor, either two or three GB of RAM and between 32 and 64 GB of hard drive storage space. One of the highlights of the HTC One A9 is the reduced amount of bloatware. This gives users "the freedom to make the phone truly your own," something that will surely appeal to users who appreciate customization. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Rebooted Mid-range Smartphones:** The HTC One A9 showcases the potential for mid-range smartphones to offer high-end features and customization options. - **Android 6.0 Marshmallow:** The integration of the latest Android operating system in the HTC One A9 demonstrates the trend of mid-range smartphones offering the latest software updates. - **Reduced Bloatware:** The removal of excessive pre-installed apps in the HTC One A9 suggests a trend towards more streamlined and customizable user experiences in smartphones. ### Sectors Adopting This - **Mobile Devices:** The introduction of the HTC One A9 signals a potential disruption in the mid-range smartphone market, with a focus on high-end features and user customization. - **Operating Systems:** The inclusion of Android 6.0 Marshmallow in the HTC One A9 highlights the opportunity for mid-range smartphones to drive innovation and adoption of the latest software updates. - **Mobile App Development:** The reduced bloatware in the HTC One A9 opens up opportunities for app developers to create personalized and streamlined experiences for users. ## Related on Trend Hunter - [Octa-Core Budget Smartphones](https://www.trendhunter.com/trends/octacore-budget-smartphone.md) - [Colorful Elevated Mid-Range Smartphones](https://www.trendhunter.com/trends/9a.md) - [Confidentiality-Centric Smartphones](https://www.trendhunter.com/trends/confidentiality-hightech-smartphone.md) - [Affordable Sleek Android Phones](https://www.trendhunter.com/trends/nothing-phone-3a.md) - [Realistic Photography Smartphones](https://www.trendhunter.com/trends/htc-u23-pro.md) - [Value-Focused Smartphone Models](https://www.trendhunter.com/trends/google-pixel-7a.md) - [Mini Flagship Smartphone Models](https://www.trendhunter.com/trends/asus-zenfone-9.md) - [Long-Lasting Affordable Smartphones](https://www.trendhunter.com/trends/pixel-6a.md) - [Advanced Budget-Minded Smartphones](https://www.trendhunter.com/trends/oppo-a1x.md)