# Clip-On Heart Monitors Garmin's HRM-Fit Heart Rate Monitor for Women Attaches to Sports Bras By Laura McQuarrie | Published 2024-01-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hrmfit References: [tomsguide](https://www.tomsguide.com/news/garmins-new-hrm-fit-heart-rate-monitor-for-women-has-already-stolen-ces-2024-for-me) & [garmin](https://www.garmin.com/en-CA/p/1132094)  At CES 2024, [Garmin's](https://www.trendhunter.com/trends/garmin-hrmpro-plus) HRM-Fit will be on display and its new [heart rate monitor for women](https://www.trendhunter.com/trends/heart-listener) is now available for purchase. This clip-on wearable is ready to be attached to a [medium- or high-support sports bra](https://www.trendhunter.com/trends/temperature-regulating-sports-bra) to minimize movement and enhance comfort, all the while capturing meaningful insights for active individuals. The Garmin HRM-Fit captures real-time heart rate and training data for a range of activities, including running, indoor and outdoor cycling, strength training, HIIT and more. This comfort-focused, purpose-built training tool expressly created for Garmin's female customers accurately provides data and insights so that women better understand their bodies by tracking the way they move. Key features include connectivity with Garmin devices, including smartwatches and the Garmin Connect smartphone app—and if an athlete isn't wearing their smartwatch, HRM-Fit captures steps, calories burned, intensity minutes and all-day heart rate. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 63% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Comfort-focused Wearables:** The Garmin HRM-Fit heart rate monitor for women offers a comfort-focused wearable option by attaching to sports bras for minimal movement and enhanced comfort. - **Real-time Data Tracking:** The Garmin HRM-Fit captures real-time heart rate and training data for various activities, allowing active individuals to monitor and track their progress. - **Gender-specific Fitness Technology:** Garmin's HRM-Fit heart rate monitor specifically targets female customers, providing them with a purpose-built training tool that accurately tracks and provides insights about their bodies. ### Who This Affects Most - **Fitness Technology:** The Garmin HRM-Fit heart rate monitor is at the forefront of the fitness technology industry, offering innovative and comfortable options for wearable heart rate monitoring. - **Women's Sportswear:** The introduction of clip-on heart monitors for sports bras presents an opportunity for the women's sportswear industry to integrate specialized wearable technology into their products. - **Wellness Tracking:** The Garmin HRM-Fit heart rate monitor caters to the growing demand for wellness tracking in the health and technology industries, providing accurate and convenient fitness data for users. ## Related on Trend Hunter - [Data-Capturing Running Wearables](https://www.trendhunter.com/trends/garmin-hrmpro-plus.md) - [Optical Fitness Armband Sensors](https://www.trendhunter.com/trends/peloton-heart-rate-band.md) - [Smart Blood Pressure Monitors](https://www.trendhunter.com/trends/garmin-1.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [All-Day Smart Heart Monitors](https://www.trendhunter.com/trends/fourth-frontier-x2.md) - [Smart Sleep Bands](https://www.trendhunter.com/trends/garmin-index-sleep-monitor.md) - [Modular Biosensor Systems](https://www.trendhunter.com/trends/polar-h10.md) - [Fitness-Ready Women's Sports Watches](https://www.trendhunter.com/trends/womens-sports-watch.md) - [Demure Blood Pressure Bracelets](https://www.trendhunter.com/trends/aktiia-wearable-blood-pressure-monitor.md)