# At-Home HPV DNA Test The New Pap Determines a Woman’s Risk for Pre-cancer or Cancer By Grace Mahas | Published 2020-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hpv-dna-test References: [instagram](https://www.instagram.com/thenewpap/) & [usinfo.roche](https://usinfo.roche.com/thenewpap.html) [Roche Canada](https://www.trendhunter.com/trends/respiratory-test), the leading personalized healthcare brand, recently launched 'The New Pap,' an [at-home HPV DNA test](https://www.trendhunter.com/trends/first-to-know-syphilis-test). The brand is targeting both Millennial and Gen Z women with relatable, playful messaging that reminds them that their grandmothers, their second-grade teachers, and their aunt's friends have all had a PAP test. Especially since 75% of sexually active Canadians will get HPV at least once and almost all cases of [cervical cancer are caused by HPV](https://www.trendhunter.com/trends/early-detection-test). The New Pap is different than a typical Pap test that's been used for over 70 years by analyzing abnormal changes in cervical cells. The New Pap is an HPV DNA test that detects DNA of high-risk HPV in cervical cells through modern ab technology to analyze a woman’s risk for pre-cancer or cancer. Image Credit: Instagram/@TheNewPap ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 27% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **At-home HPV DNA Test:** Disruptive innovation opportunity: Develop user-friendly and convenient at-home HPV DNA tests for early detection of cervical cancer. - **Personalized Healthcare Brand:** Disruptive innovation opportunity: Create personalized healthcare brands that target specific demographics with relatable and playful messaging. - **Use of HPV DNA Test for Risk Assessment:** Disruptive innovation opportunity: Develop advanced HPV DNA tests that accurately assess a woman's risk for pre-cancer or cancer. ### Where This Applies - **Healthcare:** Disruptive innovation opportunity: Integrate technology and home testing kits into the healthcare industry for improved accessibility and convenience. - **Genetic Testing:** Disruptive innovation opportunity: Expand genetic testing technologies to include HPV DNA tests for early detection of cervical cancer. - **Pharmaceuticals:** Disruptive innovation opportunity: Develop targeted pharmaceutical treatments based on the results of HPV DNA tests for personalized cancer treatment. ## Related on Trend Hunter - [HPV Home-Testing Kits](https://www.trendhunter.com/trends/hometesting-kits.md) - [At-Home Self-Screening Wands](https://www.trendhunter.com/trends/teal-wand.md) - [Menstrual-Mimicking STI Kits](https://www.trendhunter.com/trends/daye.md) - [At-Home Diagnostic Systems](https://www.trendhunter.com/trends/genhome.md) - [At-Home Perimenopause Testing Systems](https://www.trendhunter.com/trends/perimenopause-testing.md) - [At-Home Menopause Tests](https://www.trendhunter.com/trends/athome-menopause-test.md) - [At-Home Postpartum Lab Tests](https://www.trendhunter.com/trends/postpartum-lab-test.md) - [Postpartum Testing Tools](https://www.trendhunter.com/trends/trellis-health-1.md) - [Holistic At-Home Fertility Tests](https://www.trendhunter.com/trends/carrot-fertility.md)