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# Day-Long Digital Art Homes
HP's Digital Artistry House Was Open at SXSW for One Day Only

By Ell Smith | Published 2018-03-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hps-digital-artistry-house
References: [adweek](http://www.adweek.com/brand-marketing/hps-digital-artistry-house-was-only-at-sxsw-for-a-day-but-it-drew-over-5000-visitors/) & [www8.hp](http://www8.hp.com/us/en/campaigns/workstations-family-page/index.html)

After opening its doors at SXSW, [HP's](https://www.trendhunter.com/trends/converse-midtops) Digital Artistry House attracted over 5,000 visitors. Standing at the intersection of art and technology, this [immersive space](https://www.trendhunter.com/trends/affectionate-intelligence) invited creative professionals to test out the brand's latest products, namely its new ZBook, which was “designed with creative professionals in mind.”

The HP-branded house was split into four sections. Each of these sections represented a different tech category, and featured a variety of experiences for the individuals to try, like having a [digital portrait](https://www.trendhunter.com/trends/layer-canvas) taken, or witness a professional editor as they worked on the computer.

The entire house was created in less than 12 hours, and perfectly embodies the exciting experiences that are expected from SXSW.

Image Credit: HP

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 76% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Immersive Art Experiences:** Creating interactive spaces that blend art and technology to provide unique and engaging experiences for visitors.
- **Product Showcasing:** Designing dedicated spaces to showcase and test new products for targeted professional audiences.
- **Rapid Event Production:** Using efficient processes and technologies to create event spaces in a short amount of time.

### Industries Being Reshaped

- **Art and Technology:** Fusing the worlds of art and technology to create innovative experiences, products, and collaborations.
- **Creative Professional Tools:** Developing specialized tools and technologies that cater to the needs of creative professionals.
- **Event Management:** Providing efficient event production services to meet the growing demand for immersive and unique experiences.

## Related on Trend Hunter

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