# Imaginative Liqueur Metaverses Hpnotiq's #HPNOVERSE Invites Adults into the Metaverse By Laura McQuarrie | Published 2022-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hpnoverse References: [prnewswire](https://www.prnewswire.com/news-releases/iconic-liqueur-brand-hpnotiq-invites-consumers-to-enter-the-hpnoverse-with-exclusive-nft-collection--augmented-reality-experience-301627385.html)  With an exclusive NFT collection and an augmented reality experience, liqueur brand Hpnotiq is inviting adults to venture into the metavertse with #HPNOVERSE. Hosted by Grammy-nominated musician Guapdad 4000, the AR world is the place to discover drink recipes, get creative with an augmented reality camera app, collect non-fungible tokens and win real-world prizes. In addition to the experiences that unfold digitally, consumers are also invited to join an IRL scavenger hunt to gain access to one-of-a-kind digital art pieces via scannable QR codes. Some of the special digital assets that can be claimed inclue a Renaissance HPNO Statue, a HPNO + Cognac Plaque and a HYPNO Spelled with a "Y,"—this NFT is likened to a rare baseball card. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 89% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Metaverse Marketing:** Brands can utilize metaverse experiences and exclusive NFT collections to engage consumers and build a community. - **Hybrid Marketing:** Combination of digital and physical marketing such as IRL scavenger hunts can create excitement and exclusivity for consumers. - **AR Mixology:** Augmented reality camera apps that offer drink recipes and interactive experiences can enhance product engagement and sales. ### Who This Affects Most - **Alcohol/beverage Industry:** Brands in this industry can leverage metaverse and AR experiences to reach their target market and to stand out from competitors. - **Entertainment Industry:** Collaborations with musicians and celebrities can create hype and further increase engagement with these types of marketing campaigns. - **Digital Art Market:** Unique and exclusive NFT collections offer opportunities for artists and can expand the digital art market even further. ## Related on Trend Hunter - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [AR Cognac Gift Boxes](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box.md) - [Artful Beauty Metaverses](https://www.trendhunter.com/trends/lancome-happiverse.md) - [Musical Afrofuturism Metaverses](https://www.trendhunter.com/trends/the-verse-by-jack-daniels.md) - [Metaverse Distilleries](https://www.trendhunter.com/trends/metaverse-distillery.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [Fine Wine Metaverses](https://www.trendhunter.com/trends/crurated.md) - [Limited-Edition Web-Designed Bottles](https://www.trendhunter.com/trends/hennessys-web3-platform.md)