# Premium Retro Record Players Houseplant and Pro-Ject Join Forces on a Special HP1 Phono BT By Amy Duong | Published 2022-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hp1-phono-bt References: [hypebeast](https://hypebeast.com/2022/9/pro-ject-houseplant-seth-rogen-turntable-release-info) & [houseplant](https://www.houseplant.com/products/houseplant-pro-ject-hpt1-phono-bt-record-player)  Seth Rogan's cannabis lifestyle brand Houseplant joins forces with premium audio brand Pro-Ject on a special new project that highlights the special edition HP1 Phono BT turntable. It is designed with a retro surfer-themed aesthetic as it celebrates Rogan's admiration of a relaxed lifestyle and blends that together with the expertise of Pro-Ject. It features a cream finish and is accented with bright hints of blue and orange for the perfect touch to any home. It also features technicalities including a "built-in phono preamp with by-pas switch, an 8mm thick glass platter with vibration-absorbing feet, an Ortofon OM 5E moving magnet cartridge, HiFi sound system, and Bluetooth support, an adapter for 7-inch singles, am 8.6-inch high-precision, lightweight, one-piece aluminum tonearm." Image Credit: Houseplant ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 73% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Audio Equipment:** There is an opportunity to create audio equipment that has a retro-inspired design with modern technicalities, to target consumers who like vintage aesthetics with high-quality sound. - **Brand Collaboration:** Partnering with well-known lifestyle brands to create limited edition products that appeal to their target market, which also helps in expanding both brands' reach. - **Blending Style and Functionality:** Designing products, such as turntables, that appeal to both audiophiles and consumers who appreciate unique design aesthetics. ### Sectors Adopting This - **Audio Equipment Industry:** Audio equipment companies can explore the potential of creating retro-inspired designs with modern technicalities, to offer consumers unique product options that satisfy both functionality and design aesthetics. - **Lifestyle Brand Industry:** Opportunities for lifestyle brands to enter the consumer electronics market by partnering with established audio companies to co-create limited edition products. - **Technology and Consumer Electronics Industry:** Companies in this industry can focus on the design and development of innovative products that are inspired by the past with a modern twist, to cater to consumers including audiophiles and those who value unique design aesthetics. ## Related on Trend Hunter - [Pre-Adjusted Entry-Level Turntables](https://www.trendhunter.com/trends/project-e1-turntable.md) - [Natural Multi-Material Turntables](https://www.trendhunter.com/trends/house-of-marley-2.md) - [Industrial Aesthetic Record Players](https://www.trendhunter.com/trends/project-automat-a2.md) - [Stark Minimalist Turntables](https://www.trendhunter.com/trends/project-debut-pro.md) - [Bluetooth-Compatible Budget Turntables](https://www.trendhunter.com/trends/budget-turntables.md) - [Premium Dual-Branded Turntables](https://www.trendhunter.com/trends/fred-perry-3.md) - [Sustainable Premium Turntables](https://www.trendhunter.com/trends/stir-it-up-lux.md) - [Premium Customization Turntables](https://www.trendhunter.com/trends/project-pro-s-turntable.md) - [Ultra-Modern Record Players](https://www.trendhunter.com/trends/modern-record-players.md)