# Musical Software Ads A Woman Finds the Magic of Youth in This HP Sprout Commercial By Charlotte Joyce Kidd | Published 2015-07-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hp-sprout-commercial References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-lovely-hp-commercial-has-years-most-perfect-soundtrack-166022) & [sprout.hp](https://sprout.hp.com/ca/en/) The lyrics to Supertramp's 'The Logical Song' inspired the new [HP](https://www.trendhunter.com/trends/aipowered-pcs) Sprout Commercial, a minute-long film titled 'Jane.' In this HP Sprout Commercial, Jane grows from a wonder-filled child to a woman who is, as the song says, "clinical, intellectual, cynical." She loses her creative, rebellious streak and falls into a dissatisfying corporate life. The spirit of youth is brought full-circle when Jane uses HP's Sprout software as well as a keepsake from her own childhood to help her young daughter create a whimsical butterfly mask. The plot line of the HP Sprout Commercial follows the lyrics of the song, which are emphasized in a haunting cover by the children's choir from the Silverlake Conservatory of Music in Los Angeles. The HP Sprout Commercial tells a story with [lyrics and images](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign), while seamlessly incorporating a product into the spirit of the film and song. It's a beautiful take on a [timeless advertising concept](https://www.trendhunter.com/trends/make-life-brighter). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 22% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Storytelling Advertising:** Disruptive innovation opportunity: Explore creative ways to tell a story through lyrics and images while seamlessly incorporating a product. - **Nostalgic Marketing:** Disruptive innovation opportunity: Utilize keepsakes from the past to connect with consumers on an emotional level and tap into their nostalgia. - **Youthful Inspiration:** Disruptive innovation opportunity: Find ways to inspire the youth and bring back their sense of wonder and creativity through innovative products. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Experiment with new ways of storytelling in advertising campaigns to captivate and engage audiences. - **Technology:** Disruptive innovation opportunity: Develop innovative software and tools that enable users to unleash their creativity and imagination. - **Entertainment:** Disruptive innovation opportunity: Create entertainment experiences that tap into people's nostalgia and evoke a sense of youthful inspiration. ## Related on Trend Hunter - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md)