# Randomized Bottle Labels The 'HP SmartStream Designer for Designers' Creates Mix-and-Match Designs By Laura McQuarrie | Published 2017-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hp-smartstream-designer-for-designers References: [thedieline](http://www.thedieline.com/blog/2017/11/20/hp-partners-with-yarza-twins-and-smirnoff-to-showcase-the-future-of-packaging-design) & [www8.hp](http://www8.hp.com/ca/en/commercial-printers/indigo-presses/smartstream-designer.html) HP collaborated with Yarza Twins and [Smirnoff](https://www.trendhunter.com/trends/smirnoff-21-diamonds) for the beta launch of HP SmartStream Designer for Designers (D4D), a design solution suite that makes it possible for designers to both randomize and personalize packaging. For the project, the designers were challenged to create based on the idea of "Every one the same. Every one different." To go along with the Smirnoff No. 21 brand, the Yarza Twins created 21 characters, plus 21 hats and 21 bodies. With HP's D4D, the designs could be mixed and matched, creating completely a completely cohesive collection with individually unique bottles. HP also played an integral part in the creation of the one-of-a-kind designs in the Extraordinary campaign from [Diet Coke](https://www.trendhunter.com/trends/diet-coke-break), as well as the packaging used in the [Nutella Unica](https://www.trendhunter.com/trends/experiential-brand-cafs) collection. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Randomized Packaging Designs:** The ability to randomize and personalize packaging designs creates opportunities for brands to offer unique and engaging products. - **Mix-and-match Collectibles:** The concept of mix-and-match designs allows for the creation of cohesive collections with individually unique products. - **Collaborative Design Solutions:** Collaborations between designers and technology companies like HP enable the development of innovative design tools and solutions. ### Industries Being Reshaped - **Beverage Packaging:** The beverage industry can leverage randomized bottle labels to create unique and eye-catching packaging for their products. - **Consumer Goods:** Consumer goods companies can utilize mix-and-match designs to offer collectible products that cater to individual customer preferences. - **Graphic Design Software:** The development of collaborative design solutions like HP SmartStream Designer for Designers opens up opportunities for software companies to provide innovative design tools for the industry. ## Related on Trend Hunter - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Generative Art Cognac Bottles](https://www.trendhunter.com/trends/hennessy-and-florian-zumbrunn.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Customizable Glass Packaging Services](https://www.trendhunter.com/trends/o-i.md) - [GenAI Water Bottles](https://www.trendhunter.com/trends/gatorade-squeeze-bottle.md) - [Personalized GenAI Packaging](https://www.trendhunter.com/trends/johnnie-walker-x-scott-naismith.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md)