# Construction-Depicting Condiment Bottles HP Sauce's Packaging Now Shows the Scaffolding on Big Ben By Laura McQuarrie | Published 2019-06-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hp-sauce References: [standard](https://www.standard.co.uk/news/uk/hp-sauce-gets-new-label-to-show-scaffolding-on-big-ben-tower-a4155916.html) & [hpsauce](https://www.hpsauce.co.uk/en/products/hp-brown-sauce) Big Ben is under construction until 2021 and to celebrate the landmark's 160th anniversary with an up-to-date representation, [HP](https://www.trendhunter.com/trends/camden-town-brewery-2) Sauce is introducing a [new label](https://www.trendhunter.com/trends/higgidy-1) to show an accurate representation of the iconic structure in its current state. Big Ben has been shown on the packaging for HP Sauce for well over 100 years, representing what is one of the most Instagrammed landmarks in the UK. While Big Ben won't be restored to its former glory for a few more years, locals and tourists can appreciate the updated [condiment bottle](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging) as a keepsake of the period of maintenance work. Speaking for HP Sauce, Joel Hughes notes: "While Ben has a face-lift, and because we’re a good and honest sauce, we thought it was high time we showcased the true view and created a label that showcases parliament and Big Ben in their scaffolded glory." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Construction-depicting Packaging:** Opportunity for brands and products to incorporate construction-themed designs on their packaging to reflect ongoing renovations or updates. - **Landmark-inspired Merchandise:** Opportunity for businesses to create merchandise that features landmarks undergoing renovation or construction, catering to tourists and locals alike. - **Authentic Representation in Branding:** Opportunity for brands to showcase transparency and authenticity by accurately representing current states or developments in their packaging or marketing materials. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to incorporate construction-themed packaging designs to engage consumers and create memorable experiences. - **Tourism and Souvenir:** Opportunity for the tourism and souvenir industries to capitalize on landmarks undergoing renovations by creating merchandise that reflects their current state. - **Branding and Marketing:** Opportunity for branding and marketing agencies to help businesses showcase authenticity and transparency by accurately representing ongoing developments in their visual assets. ## Related on Trend Hunter - [Sauce-Based British Beers](https://www.trendhunter.com/trends/camden-town-brewery-2.md) - [Cuisine-Themed Mustard Packaging](https://www.trendhunter.com/trends/colmans-squeezy-bottle.md) - [Nationalized Condiment Labels](https://www.trendhunter.com/trends/saudi-national-day.md) - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md) - [Rebranded Squeezable Sauces](https://www.trendhunter.com/trends/sarsons.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Color-Matching Ketchup Labels](https://www.trendhunter.com/trends/color-of-heinz.md) - [Springtime Soy Sauce Packaging](https://www.trendhunter.com/trends/kikkoman-bottle.md)