# Speeding Babies HP 'Happy Baby' Commercial Promotes ePrint Convenience By Katie Cordrey | Published 2010-10-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hp-happy-baby-commercial References: [progmic](http://www.progmic.com/2010/10/hp-eprint-happy-baby-commercial/) & [h30495.www3.hp](http://h30495.www3.hp.com/about/eprint) A new -- and over-the-top cute -- [HP](https://www.trendhunter.com/trends/laserjet) 'Happy Baby' commercial features a baby speeding along highways and through traffic while seated in a walker. The child ends up rolling home, where the proud parents are sending photos of the little tyke from their cell phones directly to an [HP photo printer](https://www.trendhunter.com/trends/selphy-qx20). The message behind the HP 'Happy Baby' commercial is that anyone, anywhere can speed photos and documents directly to a Web-connected HP printer using a mobile device. The speeding baby is a metaphor for the convenience of [ePrint](https://www.trendhunter.com/trends/eprint) from HP. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Mobile Printing:** Mobile devices are changing the printing industry rapidly, providing opportunities for startups to create new software and hardware solutions. - **Connected Baby Products:** The trend of connected baby devices is emerging, creating opportunities for tech companies to innovate and provide new solutions to parents. - **Visual Communication:** Visual communication is replacing the written word, providing opportunities for businesses to develop software that converts text into visuals for quick and easy comprehension. ### Who This Affects Most - **Printing Industry:** The printing industry needs to adapt to the changing technology landscape, creating new solutions for mobile printing and providing innovative products for consumers. - **Baby Products Industry:** The connected baby products industry is creating new opportunities for tech companies, creating products that cater to the needs of modern parents. - **Communication Industry:** The communication industry needs to embrace the trend of visual communication, providing innovative products that help businesses communicate more effectively and efficiently. ## Related on Trend Hunter - [Powerhouse Office Printers](https://www.trendhunter.com/trends/laserjet.md) - [Advanced Tap-to-Print Printers](https://www.trendhunter.com/trends/huawei-pixlab-x1.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Portable Photobooth Printers](https://www.trendhunter.com/trends/hp-sprocket-photobooth.md) - [App-Connected Photo Printers](https://www.trendhunter.com/trends/hp-sprocket-studio-plus.md) - [Personalized Sleep Tracks](https://www.trendhunter.com/trends/personalized-sleep-tracks.md) - [Edible Ink Confectionery Printers](https://www.trendhunter.com/trends/edible-ink-printer.md) - [Pocket-Sized Smartphone Printers](https://www.trendhunter.com/trends/mobile-instant-photo-printer.md) - [Elongated Photo Printers](https://www.trendhunter.com/trends/hp-sprocket-panorama.md)