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# Reality-Faking Publishers
A Creative Ad for the HP Designjet Photo Printer Series by Neo Shamon

By Neo Shamon | Published 2012-02-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/hp-designjet-z6200-ad
References: [facebook](https://www.facebook.com/226657097388597) & [neoshamon](http://www.neoshamon.com)

Reality is one poster away, according to this [creative advertisement](https://www.trendhunter.com/trends/nobody-reads-ads) for the [HP](https://www.trendhunter.com/trends/powerhouse-office-printer) Designjet Photo Printer Series. This ad was published by Bookstop Copy Center and was created by Neo Shamon.

This image conjures up the "almost real" feeling that HP Designjet Z6200 gives away. The fact that a cat is standing right in front of this [huge poster of a dog](https://www.trendhunter.com/trends/scented-billboards) and just staring at it as if this dog was trapped inside of it and anxiously waiting to burst out, gives us a strange impression of how real this printing system really is. Long live cats and dogs!

Neo Shamon is a web design freelancer and creative communicator affiliated with Loading Web Design Freelance and Dama Magazine.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 5% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What's Driving This Trend

- **Reality-faking Publishers:** Disruptive innovation opportunity: Develop technologies or platforms that enable publishers to create visually appealing and realistic advertisements.

### Who This Affects Most

- **Printing Services:** Disruptive innovation opportunity: Introduce advanced printing systems and machines that can produce high-quality and realistic posters and imagery.
- **Web Design:** Disruptive innovation opportunity: Create web design tools or software that can enhance the visual appeal and realism of online advertisements and visuals.

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