# Vibrant Spirit Collections Hoxton Spirits Launches the New Packaging and New Spirits By Kanesa D | Published 2023-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hoxton-spirits-1 References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2023/02/hoxton-spirits-showcases-bottle-makeover-and-three-new-spirits/) & [hoxtonspirits](https://hoxtonspirits.com/)  Hoxton Spirits is launching [new packaging](https://www.trendhunter.com/trends/loganberry-vodka) and three new products for its line of botanical spirits. The London Spritz uses six macerations with core botanicals for up to six weeks. The whiskey went through an extensive process to choose the right scotch blend and another up to six weeks of macerations. The rum has a liquid mixture from Barbados, the Dominican Republic, and Nicaragua and was aged and macerated with fresh and dry natural bananas. With this release, the Hoxton brand hopes to make its spirits accessible to all types of drinkers. 'Hoxton [Tropical](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin) Gin,' 'Hoxton Pink Gin,' 'Hoxton Banana Rum,' 'Hoxton London Spritz,' 'Hoxton Spiced Whisky,' and 'Hoxton Dry Gin' make up the collection. “This new range is a true representation of quality in liquid design and brand character. I have always had the idea of creating the first brand to have flavoured SKU’s in multiple spirit categories, and I feel that we have done it with authenticity and creativity,” said founder and CEO Gerry Calabrese. Image Credit: Hoxton Spirits ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 70% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Botanical Spirits Trend:** The rise in popularity of botanical spirits creates an opportunity for innovative and unique flavor creations like the Hoxton Tropical Gin and Hoxton Pink Gin. - **Flavored Sku’s Trend:** The success of Hoxton's multiple flavored offerings presents a trend in the spirits industry for creative flavor combinations that cater to a wider audience. - **Luxury Packaging Trend:** The launch of new, sleek packaging for Hoxton Spirits indicates a trend in the spirits industry towards more high-end and luxurious packaging designs. ### Where This Applies - **Spirits Industry:** The spirits industry should take note of the rising trend in botanical and flavored spirits and consider investing in experimentation with unique flavor combinations. - **Packaging Industry:** The rise in demand for more luxurious packaging designs for spirits creates an opportunity for innovative and creative packaging companies to stand out in the market. - **Beverage Industry:** The success of Hoxton's new collection and the trend towards flavored spirits presents a potential opportunity for beverage companies to expand into the spirits market with unique and creative flavor offerings. ## Related on Trend Hunter - [Importer-Backed Spirit Collections](https://www.trendhunter.com/trends/friarwood.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Concentrated Cocktail Spirit Sprays](https://www.trendhunter.com/trends/spirit-fragrances.md) - [Premium-Quality Premixed Cocktails](https://www.trendhunter.com/trends/liberation-cocktails.md) - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Premium Ready-to-Drink Craft Cocktails](https://www.trendhunter.com/trends/spirited-hive.md) - [Sustainable High-End Spirit Ranges](https://www.trendhunter.com/trends/the-macallan-harmony.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md)