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# Digital Robotic Hub Factories
HowToRobot Plans to Increase Robot Adoption for Small Businesses

By Amy Duong | Published 2021-02-03 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/howtorobot
References: [roboticsandautomationnews](https://roboticsandautomationnews.com/2021/01/13/digital-platform-wants-to-put-a-robot-into-every-factory/39494/)

HowToRobot is the world's first-ever [digital robot hub](https://www.trendhunter.com/trends/robotlist) and CEO Søren Peters believes that too many small to medium businesses are losing out on the next big transformation. This hub works towards the mission of increasing [robot adoption at a global scale](https://www.trendhunter.com/trends/industrial-challenges). It wants to eliminate borders around automation to assist small businesses with their production.

HowToRobot wants to get robots into every factory across the world and make automation run seamlessly. Peters talks about the [lack of global robot experts](https://www.trendhunter.com/trends/botslikeyou) as a main challenge when it come to automation, which is where the company can assist with projects and bridge the gap between the right suppliers and business. He states, “Many robots end up as a failure because they were assigned to the wrong task. By following a standardized method used by independent advisors, the companies can ensure that robots are only implemented where they are most needed and capable of doing their job,”

Image Credit: Robotics and Automation News

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 73% | Activity: 69% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Robots](https://www.trendhunter.com/robots)

## Key Themes

### What's Driving This Trend

- **Increased Robot Adoption:** HowToRobot plans to increase robot adoption for small businesses and eliminate borders around automation.
- **Global Robot Expertise:** HowToRobot aims to become a global hub for robot expertise and assist with projects and supplier selection.
- **Standardized Robot Implementation:** HowToRobot wants to implement a standardized method for robot implementation to ensure they are assigned to the right task.

### Who This Affects Most

- **Manufacturing:** HowToRobot's digital robot hub factories offer disruptive innovation opportunities for the manufacturing industry.
- **Small Business:** HowToRobot's goal to increase robot adoption presents opportunities for small businesses to improve their production processes.
- **Consulting:** HowToRobot could disrupt the consulting industry with its standardized method for robot implementation and advisory services.

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