# How-To Social Boards Pinterest's How-to Pins Allow Users to Pair Illustration with Instruction By M | Published 2016-03-30 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/howto References: [mashable](http://mashable.com/2016/03/29/pinterest-how-to-pins/) & pinterest In order to make it simpler and more intuitive for consumers to share how-to tutorials, visual social media platform [Pinterest](https://www.trendhunter.com/trends/blogtopin) is adding a feature called How-to Pins that allow users to couple illustrations with text-based instructions. The feature integrates itself well to the Pinterest [vision board-style culture](https://www.trendhunter.com/trends/mixboard) since a large portion of the images are tied to DIY and thus click-back tutorial links. The new feature brings the instructional aspect to the forefront pairing it side-by-side in importance to the visuals. The How-to Pins is an intuitive feature added by Pinterest that will allow consumers to find and add step-by-step instruction for DIY projects. Each pin can be connected to a body of text for added description. Currently the feature is available to brand accounts, but hopefully the platform will expand its services to the average user. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **Visual Tutorial Integration:** The integration of visual tutorials with text-based instructions on Pinterest's How-to Pins offers disruptive innovation opportunities for creating more engaging and comprehensive DIY content. - **Instructional Empowerment:** The How-to Pins feature empowers consumers by providing them with step-by-step instructions, opening up possibilities for disruptive innovation in the education and e-learning industries. - **Enhanced Consumer Interaction:** The addition of interactive How-to Pins on Pinterest allows for increased consumer engagement, presenting disruptive innovation opportunities for brands and marketers in the social media and advertising industries. ### Sectors Adopting This - **DIY and Home Improvement:** The How-to Pins feature on Pinterest creates disruptive innovation opportunities for DIY and home improvement industries by facilitating the sharing and discovery of instructional content. - **Education and E-learning:** The integration of visual tutorials with text-based instructions on Pinterest's How-to Pins presents disruptive innovation opportunities for the education and e-learning industries to enhance learning experiences. - **Social Media and Advertising:** The interactive How-to Pins on Pinterest offer disruptive innovation opportunities for brands and marketers in the social media and advertising industries to engage and interact with consumers in new ways. ## Related on Trend Hunter - [Blog Post Converting Tools](https://www.trendhunter.com/trends/blogtopin.md) - [Privacy-Enhancing Social Features](https://www.trendhunter.com/trends/pinterest-1.md) - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Digital Wellness Inniaitives](https://www.trendhunter.com/trends/digital-wellbeing-of-gen-z.md) - [Collaborative Digital Cooking Series](https://www.trendhunter.com/trends/taste-of-home.md) - [Multinational Streaming Service Expansions](https://www.trendhunter.com/trends/shop-the-holidays.md) - [Recipe Sharing Platforms](https://www.trendhunter.com/trends/shoppable-recipe.md) - [Visual-First AI Assistants](https://www.trendhunter.com/trends/pinterest-assistant.md) - [AI Content Transparency Tools](https://www.trendhunter.com/trends/gen-ai-labels.md)