# Allergy-Friendly Vegan Dog Foods HOWND Plant Powered Superfood Now Comes in a New Flavor By Michael Hemsworth | Published 2024-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hownd-plant-powered-superfood References: [vegconomist](https://vegconomist.com/market-and-trends/hownd-pumpkin-quinoa-and-moringa-superfood-dogs/) & [dogslovehownd](https://dogslovehownd.com/)  The HOWND Plant Powered Superfood dog food range has been updated by the UK-based [vegan dog food brand](https://www.trendhunter.com/trends/marsapet-introduced) that's targeted towards dogs with allergies. The product range now includes the Pumpkin, Quinoa & Moringa dry food, which is great for pairing with one of the brand's existing [hypoallergenic wet foods](https://www.trendhunter.com/trends/snack-pockets) in three recipes. The dry food is crafted with sweet potato, cranberry and Phytodroitin, which is an algae-based alternative to chondroitin to help support joint health. The food is also rich in protein and low in both fats and purines. The entire HOWND Plant Powered Superfood dog food range is vet-approved and comes in recyclable two-kilogram and 10-kilogram packages across both the UK and the brand's distributor network in Europe. Image Credit: HOWND ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 8% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Allergy-friendly Dog Foods:** Opportunity for creating customized plant-based diets for dogs with specific dietary restrictions. - **Plant-powered Pet Food:** Potential to innovate with new superfood ingredients catered towards pet health and wellness. - **Vet-approved Dog Food Ranges:** Room for developing holistic pet food ranges endorsed by veterinary professionals. ### Industries Being Reshaped - **Pet Food Manufacturing:** Expanding market for manufacturers producing vegan and allergy-friendly pet food products. - **Sustainable Packaging Solutions:** Growing demand for eco-friendly packaging options in the pet food industry to reduce environmental impact. - **Animal Health and Wellness:** Emerging sector focused on holistic pet care and nutrition to meet the evolving needs of pet owners. ## Related on Trend Hunter - [Allergy-Friendly Dog Foods](https://www.trendhunter.com/trends/allergy-friendly-dog-food.md) - [Vegan Dog Food Brands](https://www.trendhunter.com/trends/vplanet.md) - [Plant-Powered Senior Dog Foods](https://www.trendhunter.com/trends/senior-dog-food.md) - [Plant-Powered Wet Dog Foods](https://www.trendhunter.com/trends/wet-food-for-dogs.md) - [Planet-Friendly Dog Foods](https://www.trendhunter.com/trends/the-pack.md) - [Functional Plant-Based Dog Foods](https://www.trendhunter.com/trends/herbie-wilde.md) - [Pet-Focused Plant-Based Recipes](https://www.trendhunter.com/trends/plantbased-recipes-for-dogs.md) - [Plant-Powered Kibbles](https://www.trendhunter.com/trends/wild-earth-dog-food.md) - [Balanced Vegan Dog Foods](https://www.trendhunter.com/trends/omni-vegan-dog-food.md)