# Pill Bottle Beer Branding Howe Sound Lager Packaging Contains Your Alcoholic Cure By Amelia Roblin | Published 2011-05-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/howe-sound-lager-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/05/howe-sound-lager.html) & [theantidoteinc](http://theantidoteinc.com/partners/) Despite looking rather medicinal, Howe Sound Lager packaging has actually been executed to reference the western Canadian tradition. The Antidote Inc. came up with the design for this [six-pack of cans](https://www.trendhunter.com/trends/range-of-beers), pulling inspiration from nature, convention, culture and history. The green, white and blue color scheme comes from the trees and grass, the snow-capped mountains and the vast ocean as it all appears from the British Columbian fjord. The ship icon references the history of early Canadians' interaction with the coastal landscape, and the plastic toppers are made from [100% recyclable material](https://www.trendhunter.com/trends/presidential-pack) to appeal to the environmental values of the locals. On top of everything, Howe Sound Lager packaging has a cleanness and simplicity that represents what the brewery wishes to convey about the beverage's taste within. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Medicinal Packaging:** Exploring packaging designs that resemble medical products to create intrigue and differentiation in the market. - **Nature-inspired Branding:** Incorporating elements from the natural environment in branding and packaging designs to evoke a sense of authenticity and connection with consumers. - **Historical References in Packaging:** Using historical symbols and icons in packaging designs to create a narrative and engage consumers with the brand's heritage. ### Industries Being Reshaped - **Craft Beer:** Craft beer breweries can leverage unique and eye-catching packaging designs to stand out in a highly competitive market. - **Beverage Packaging:** Beverage companies across various segments can experiment with unconventional packaging designs to evoke emotions and create a strong brand identity. - **Sustainable Packaging:** Exploring recyclable and eco-friendly materials for packaging designs can attract environmentally conscious consumers and align with brand values. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md)