# Abandoned Coffee Cup Captures This Charming Project by Howard Jackman Features Left Behind Cups By Tia Clarke | Published 2013-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/howard-jackman References: [designtaxi](http://designtaxi.com/news/356607/Dreamy-Pictures-Of-Coffee-Cups-Abandoned-In-The-Urban-Wilderness/) & [flickr](http://www.flickr.com/photos/27963332@N06/) This charming urban photography project by Howard Jackman highlights the thousands of coffee cups that litter the busy cities we live in. The pictures from the Salt Lake City amateur photographer showcases [takeaway coffee cups](https://www.trendhunter.com/trends/national-coffee-day-cups) from [Starbucks](https://www.trendhunter.com/trends/collaborative-reuse-project) and other businesses strewn on sidewalks, benches and stairwells. The series entitled, 'Coffee – Left Behind' provides a whimsical reminder of the hustle and bustle of city life and the temporary fix that caffeine provides as people get through their working days. The images could also be used as a timely reminder of the problem of litter. Many of the coffee cups have plastic tops, which are not bio-degradable. Many coffee chains offer [reusable cups](https://www.trendhunter.com/trends/reusable-cup-giveaway), which are much friendlier to the environment and better for our collective carbon footprints. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Urban Litter:** Disruptive innovation opportunity: Develop sustainable alternatives to single-use coffee cups to reduce urban litter and environmental impact. - **Photography Projects:** Disruptive innovation opportunity: Create innovative photography projects that highlight social and environmental issues for greater awareness and change. - **Eco-friendly Coffee Cups:** Disruptive innovation opportunity: Design and market eco-friendly coffee cups as an alternative to plastic or single-use cups for a more sustainable coffee culture. ### Sectors Adopting This - **Environmental Solutions:** Disruptive innovation opportunity: Develop and invest in technologies and solutions that address urban litter, particularly in relation to single-use coffee cups. - **Creative Services:** Disruptive innovation opportunity: Offer creative services that utilize photography or other forms of art to raise awareness and inspire action on social and environmental issues. - **Sustainable Consumer Products:** Disruptive innovation opportunity: Develop and market sustainable, reusable coffee cup options that cater to the growing demand for eco-friendly alternatives. ## Related on Trend Hunter - [Coffee Grounds-Made Home Accessories](https://www.trendhunter.com/trends/coffee-grounds-as-material.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md) - [$1,000 Coffee Cups](https://www.trendhunter.com/trends/expensive-coffee.md) - [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Sustainable Traveling Cups](https://www.trendhunter.com/trends/miir.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md)