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# How to Turn a Brand Into a Lifestyle

By Javier Correas | Published 2007-02-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-turn-a-brand-into-a-lifestyle
References: [akihabaranews](http://www.akihabaranews.com/news-13121-X.html)

First it was [Motorola](https://www.trendhunter.com/trends/brilliant-collection) with their "Dolce & Gabbana" version for their Motorola v3, and now it's the turn for LG with their "[Prada](https://www.trendhunter.com/trends/prada-and-miu-miu)" phone. In fact we could say its a Prada [iPhone](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology) because the look of it reminds me so much to that ugly iPhone... Anyway, the important thing is the movement this brands are making to offer their customers a feeling of lifestyle. In other words, the advance of the mass-class trend.

This is a need for our society, full of people ready to spend money in order to feel different. I think it's very meaningful that such strong Fashion brands like Prada or D&G also consider taking a step forward by offering mass-electronics to their customers, maybe the next will be MP3 and MP4 players, PDA's... All those little things that could turn a business man into a Prada guy who feels he's some way "different" because he can afford them.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 62% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Brands as Lifestyle:** Brands are leveraging lifestyle elements to create a deeper connection with customers.
- **Mass-class Trend:** The rise of the mass-class trend is driving the demand for products that offer a sense of luxury and exclusivity.
- **Fashion Brands in Electronics:** Fashion brands like Prada and Dolce & Gabbana are expanding into mass-electronics to cater to customer lifestyle needs.

### Where This Applies

- **Fashion:** Fashion industry can explore opportunities to collaborate with electronics brands for lifestyle-focused products.
- **Consumer Electronics:** Consumer electronics industry can tap into the mass-class trend by incorporating fashion elements into their products.
- **Luxury Goods:** Luxury goods industry can expand their offerings to include mass-electronics and target the growing market of customers seeking lifestyle products.

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