# Dragon-Themed Bath Bombs How to Train Your Dragon x Lush Celebrates an Upcoming Live-Action Launch By Laura McQuarrie | Published 2025-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-train-your-dragon-x-lush References: [weare.lush](https://weare.lush.com/press-releases/turn-flight-mode-on-and-unwind-with-the-how-to-train-your-dragon-x-lush-collaboration/) & [lush](https://www.lush.com/uk/en/p/toothless-bath-bomb?queryId=26a59c5749525747a5640113f025bb2d)  In anticipation of [Universal Pictures’](https://www.trendhunter.com/trends/dawn-x-wicked-for-good) live-action reimagining of [DreamWorks Animation’s](https://www.trendhunter.com/trends/boxlunch-celebrates-dreamworks-animation-films) How to Train Your Dragon, the How to Train Your Dragon x Lush collaboration dropped to share products for the shower, bath and beyond. Lush teamed up with [Universal Products](https://www.trendhunter.com/trends/wicked-x-dr-pawpaw) & Experiences to launch products with themes and scents inspired by the movie, like Astrid’s Axe Bubble Wand, which releases herbal-scented bubbles, or the Monstrous Nightmare Shower Gel with swirls of fiery cinnamon and clove. Alongside the Chief Stoick Hair and Beard Oil, there's a 100% recycled plastic hair and beard comb for taming Viking-like tresses. The highlight of the collection, however, has to be the Toothless Bath Bomb with both fast- and slow-fizzing foam, crackling popping candy and notes of creamy banana and spearmint. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 85% | Activity: 90% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Pop-culture Infused Personal Care:** The blending of pop-culture elements with everyday personal care products is emerging as brands seek to create more engaging and immersive consumer experiences. - **Scent-driven Storytelling:** Innovative scent combinations are becoming a tool for storytelling, allowing consumers to connect with their favorite narratives through multisensory experiences. - **Sustainable Packaging Solutions:** The shift towards environmental consciousness is driving companies to embrace sustainable packaging like 100% recycled plastic in product offerings. ### Who This Affects Most - **Personal Care:** The personal care industry is continually evolving with innovative product collaborations that incorporate popular cultural themes to attract diverse consumer bases. - **Entertainment Licensing:** Entertainment companies partnering with lifestyle and beauty brands demonstrate an evolving industry where cross-industry collaborations offer new revenue streams and market reach. - **Sustainable Manufacturing:** Sustainable manufacturing practices in industries including beauty business are prioritizing eco-friendly operations, aligning with growing consumer demand for environmentally-conscious products. ## Related on Trend Hunter - [Dragon-Inspired Personal Care Collections](https://www.trendhunter.com/trends/year-of-the-dragoninspired1.md) - [Cartoon-Inspired Body Care](https://www.trendhunter.com/trends/lush-1.md) - [Pixelated Bath Bombs](https://www.trendhunter.com/trends/minecraft-x-lush.md) - [Mashup Halloween Bath Products](https://www.trendhunter.com/trends/monster-mashup.md) - [Playful Bath Products](https://www.trendhunter.com/trends/lush-x-shaun-the-sheep.md) - [Canine-Inspired Bath Bombs](https://www.trendhunter.com/trends/lush-shiba-inu.md) - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md)