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# Bad Kleptomaniac High Jinks
Jack Vale Loudly Asks Siri 'How to Steal a Purse' for This Prank

By Laura McQuarrie | Published 2014-03-25 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-steal-a-purse
References: [youtube](https://www.youtube.com/watch?v=MNDnlwS2lwE&list=UUsDl6A77CrbkSJLtxQFVDGw)

If you’re feeling extra ballsy on April Fool’s Day, Jack Vale’s 'How to Steal a Purse' prank might be the perfect gag for you to try out in public. In the video, Jack the prankster doesn’t actually go after anybody’s [personal belongings](https://www.trendhunter.com/trends/revolut-street-mode), but he makes it look like he has every intent to. Vale poses as a novice bag stealer and the premise of the hilarious prank is pretty much spelled out in the first few seconds, where he walks by a mall security guard and loudly asks Siri how to [steal a purse](https://www.trendhunter.com/trends/unstealable-chocolate).

Vale does this with several other items, making it extremely obvious when he loudly asks Siri "how to steal sunglasses off of a man’s head," as he walks by a man wearing sunglasses on his head. People give the wannabe criminal some wary looks, but nobody really seems threatened.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 30% | Activity: 62% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks)

## Key Themes

### Why This Trend Is Growing

- **Prank Videos:** Creating elaborate pranks and filming them for social media can lead to viral content and increased followers.
- **Humor-based Marketing:** Humor-based marketing can generate brand awareness and customer engagement.
- **Public Perception Manipulation:** The use of staged scenarios can manipulate public perception of products or ideas.

### Industries Being Reshaped

- **Social Media:** Prank videos can attract high traffic to social media platforms, providing ample advertising opportunities for brands.
- **Marketing and Advertising:** Humor-based marketing campaigns can be effective in generating positive brand recognition and increasing consumer loyalty.
- **Film and Television Production:** The creation of high-quality prank videos can lead to lucrative opportunities in film and TV production.

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