# Regal Rogue Editorials The 'How to Spend It' Series in the Financial Times is Seasonally Stylish By Jaime Neely | Published 2011-12-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-spend-it References: [hypebeast](http://hypebeast.com/2011/12/the-financial-times-how-to-spend-it-editorial/) & [fuckingyoung.es](http://fuckingyoung.es/king-crimson/) Showcasing the camera skills of photographer Damien Foxe, the 'How to Spend It' editorial, which is now featured as a weekly online publication thanks to The Financial Times, boasts the top picks of the winter season for men's fashion. Featuring model Jacob Coupe, 'How to Spend It' mixes and matches a variety of luxury brands including Raf Simons, Paul Smith and Alexander McQueen, to create various [festive-inspired looks](https://www.trendhunter.com/trends/chteau-divoires). Throughout the editorial, Coupe can be seen wearing rich burgundies, deep reds and dark oranges, creating a palette of colors that perfectly complement the [holiday season](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). With vivid colors, regal fashions and seasonally suitable accents, 'How to Spend It' offers the perfect balance of [luxury men's fashion](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) and holiday cheer. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Luxury Men's Fashion:** Opportunity for luxury fashion brands to create regal and festive-inspired collections for the holiday season. - **Seasonal Color Palettes:** Opportunity for color experts to develop rich burgundy, deep red, and dark orange palettes for seasonal fashion and home decor. - **Online Editorial Publications:** Opportunity for publishers to create digital platforms featuring top picks and trend insights for men's fashion. ### Where This Applies - **Fashion:** Fashion brands can leverage the holiday season to showcase regal and festive-inspired collections for men. - **Color Consulting:** Color experts can offer services to develop seasonal color palettes for fashion brands and home decor. - **Publishing:** Publishers can tap into the demand for trend-focused online editorial publications in the men's fashion industry. ## Related on Trend Hunter - [Timeless Holiday Apparel Collections](https://www.trendhunter.com/trends/holiday-apparel-collection.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)