# Matching Couple Editorials The How to Spend It 'Top-to-tone' Photoshoot Stars Vasilisa and Owen By Meghan Young | Published 2014-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-spend-it-toptotone References: [fashiongonerogue](http://www.fashiongonerogue.com/style-vasilisa-pavlova-david-roemer-spend/) & [howtospendit.ft](http://howtospendit.ft.com/womens-fashion/56773-top-to-tone-fashion) While most couples don't want to be *that* couple, the one that is so matchy matchy they might as well stick solely to vomit-hues, the How to Spend It 'Top-to-tone' editorial sets an example of how it can be done without having passersby upchucking around them. Although they sport [monochromatic outfits](https://www.trendhunter.com/trends/jiyongkim-fw25) of lilac, fuchsia and yellow, the tones in each outfit give them depth and personality while maintaining a highly stylish aesthetic. The How to Spend It 'Top-to-tone' editorial is a success thanks to stylist Mitchell Belk. He pulled pieces from the likes of [Burberry Prorsum](https://www.trendhunter.com/trends/burberry-2) and Michael Kors. Lensed by David Roemer of [Atelier Management](https://www.trendhunter.com/trends/myieva-platform), the photoshoot stars models Vasilisa Pavlova and Owen Steuart. Walter Obal and Keith Carpenter were on beauty duty. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Fashion:** There's an opportunity to create monochromatic fashion lines that focus on complementary and distinct tones. - **Couples Matching Fashion:** Creating fashion for couples that isn't cringe-worthy, but is cohesively stylish and complementary, is an innovation opportunity. - **High-end Fashion Photography:** Opportunity to provide high-end fashion photography services that capture the essence of monochromatic and complementary tones. ### Where This Applies - **Fashion:** The fashion industry can create new lines of complementary and chic monochromatic clothing for couples. - **Photography:** Photographers can position themselves to cater to high-end fashion clients with a focus on capturing the essence of complementary and monochromatic fashion tones. - **Editorial Design:** Publishers can try unique editorial design that showcases complementary and monochromatic fashion choices. ## Related on Trend Hunter - [Romantic Paint Color Tools](https://www.trendhunter.com/trends/valspar-couples-colour-matching-tool.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md)