# Underwater Slumber Editorials Lydia Beesley is a Mermaid for How to Spend It May 2014 By Vasiliki Marapas | Published 2014-04-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-spend-it-may-2014 References: [wearesodroee](http://wearesodroee.com/2014/04/20/dream-weavers-2/) & [howtospendit.ft](http://howtospendit.ft.com/) Lydia Beesley and Franziska Klein slumber under the sea for the 'Dream Weavers' editorial in the How to Spend It May 2014 issue. Judging by their tranquil faces, this is one dream that these girls don't want to be awoken from. While it's impossible to tell if what they're dreaming of is naughty or nice, the girls' faces look positively angelic. It helps that fashion editor Damian Foxe dressed them in flowy dresses, [floral wreaths and overall lacy confections](https://www.trendhunter.com/trends/heli-kalkstein). Making an argument for the naughtier side (and perhaps for the sake of contrast) the ladies sport [siren-red lips](https://www.trendhunter.com/trends/shells-jewel-collection) and wildly tousled tresses. Zena Holloway photographed the [underwater nymphets](https://www.trendhunter.com/trends/triangls-mirage-drop), being careful not to disrupt their precious beauty sleep. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Underwater Photography:** The art of underwater photography is a trend that is steadily rising, creating opportunities in fashion, tourism and adventure sports. - **Underwater Fashion Editorials:** Underwater fashion editorials are growing in popularity, creating disruptive innovation opportunities for fashion designers who can incorporate waterproof fabrics and accessories into their collections. - **Underwater Beauty Shots:** Underwater beauty shots are gaining traction in the beauty and cosmetics industry, creating opportunities for cosmetics brands to develop waterproof and sweat resistant products. ### Industries Being Reshaped - **Fashion:** The fashion industry has opportunities to integrate waterproof fabrics and accessories into collections for underwater fashion editorials. - **Tourism:** Underwater photography and fashion editorials can promote tourism opportunities to visit and explore underwater locations. - **Beauty and Cosmetics:** Underwater beauty shots are creating opportunities for cosmetics brands to develop and market waterproof and sweat resistant makeup and skincare products. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)