# Eccentric Socialite Shoots Alexa Yudina by Damian Foxe for How To Spend It May 2013 is Richly Chic By Michael Hemsworth | Published 2013-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-spend-it-may-2013 References: [fashnberry](http://fashnberry.com/editorials/alexa-yudina-by-damian-foxe-for-how-to-spend-it-may-2013/) & [howtospendit.ft](http://howtospendit.ft.com) As one can determine from the name of the magazine, the Alexa Yudina by Damian Foxe for How To Spend It May 2013 shoot features over-the-top styling and fashions that one can instantly picture on the back of a socialite. Yudina is transformed from young woman to old money using the striking effects of [couture clothing and dramatic make-up](https://www.trendhunter.com/trends/il-pranzo-campaign). Foxe does not only the photography, but the styling as well for the How To Spend It May 2013 shoot, while Federico Ghezzi covered hair and Jo Frost did make-up. The team certainly did a wonderful job transforming Yudina, but the shoot isn't what it is without her [phenomenal facial expressions](https://www.trendhunter.com/trends/eva-green) that emphasis a certain [old money quality](https://www.trendhunter.com/trends/the-bergdorf-soire) that is a bit over the scene. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 98% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Richly Chic Styling:** Disruptive innovation opportunities may include creating sustainable and affordable luxury fashion lines. - **Transformational Photoshoots:** Opportunities for disruptive innovation may lie in developing AI-powered virtual styling tools for personalized and immersive fashion experiences. - **Expressive Facial Expressions:** Disruptive innovation opportunities could involve developing emotion tracking technology for real-time feedback in photoshoots and fashion shows. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands can explore new business models that combine craftsmanship and sustainability to cater to the growing demand for ethically-made products. - **Fashion Technology:** Companies specializing in fashion tech can capitalize on the demand for virtual try-on solutions and AI-powered styling tools. - **Photography and Imaging:** Innovations in facial recognition and emotion detection can create opportunities for disruptive applications in the photography and imaging industry. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)