# Overtly Orange Pairings The How to Spend It ‘Lady Marmalade' Shoot Favors Orange By Emily Evans | Published 2011-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-spend-it-lady-marmalade References: [zac-fashion](http://zac-fashion.com/katharina-friedrich-by-yuval-hen-for-how-to-spend-it) & [yuvalhen](http://www.yuvalhen.co.uk/home.html) Spring has sprung along with [colorful fashion editorials](https://www.trendhunter.com/trends/country-club) like the How to Spend It 'Lady Marmalade' shoot. Do you find yourself asking what the hottest colour is for summer? Well if the latest editorial of How To Spend it is concerned, then it's orange all the way! Model Katharina Friedrich rocks [citrus-colored ensembles](https://www.trendhunter.com/trends/the-hoka-speed-loafer) for the How to Spend It ‘Lady Marmalade’ fashion spread. Every photo showcases Friedrich in a punchy orange get up that is both feminine and ultra fashionable! Turban-inspired headdresses also surface in a few of the looks--a definite trend for spring! The How to Spend It ‘Lady Marmalade’ shoot shows viewers that [bright, colorful looks](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year) can work from head to toe. Stylist Damian Foxe proves there is no need to limit mouth-watering color choices when it comes to clothing, accessories, or even makeup! ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 77% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Citrus-colored Fashion:** Opportunities for designers to create bold, vibrant clothing and accessories inspired by citrus colors like orange. - **Turban-inspired Headdresses:** Potential for accessory designers to create fashionable, turban-inspired headpieces as a trend for spring and summer. - **Head-to-toe Color:** Market potential for beauty brands to create bold, colorful makeup products and looks inspired by the trend of wearing bright, vibrant colors from head to toe. ### Industries Being Reshaped - **Fashion:** Fashion designers can capitalize on the trend of citrus-colored fashion, creating collections that feature bold, vibrant colors like orange. - **Accessories:** Opportunities for accessory designers to create turban-inspired headdresses as a fashion trend for spring and summer, offering unique headpiece options for consumers. - **Beauty:** Beauty brands can tap into the trend of head-to-toe color by creating bold, colorful makeup products and looks that complement and enhance vibrant clothing choices. ## Related on Trend Hunter - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Food-Hued Serveware](https://www.trendhunter.com/trends/pantone-x-hm.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Orange-Tinged Collaborative Footwear](https://www.trendhunter.com/trends/jf1.md)