# Voluptuously Feminine Vintage Editorials How To Spend It 2013 Showcases Past Hairstyles & Fashions By Vasiliki Marapas | Published 2013-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-spend-it-2013 References: [thecitizensoffashion](http://thecitizensoffashion.com/2013/10/07/samantha-gradoville-by-andrew-yee-for-how-to-spend-it-october-2013/) & [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/10/mid-century-modern-samantha-gradoville.html) Samantha Gradoville models a series of modernized retro looks (and hair-dos) for How To Spend it October 2013. In terms of her coiffures, Gradoville sports a tight, pin-curled brunette look, voluminous auburn curls, platinum pixie-cuts, sculpted brunette bobs and larger-than-life lavender-gray blowouts, all styled by the extremely talented Shlomi Mor. In terms of the fashion, Damien Fox put Gradoville in a series of sophisticated, womanly looks: luxe off-the-shoulder fur and elbow-length gloves, a voluminous, pleated floral skirt with a matching trench coat and bustier, and many sculptural, shapely dresses. The looks were accessorized with floral retro frames, polka-dotted scarves, caplets, silhouette-enhancing belts and a variety of bags – from a sleek clutch to a crocodile handbag. The end result is a photo-shoot that appreciates and embraces the silhouettes, textures and patterns of the past. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 97% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** Disruptive innovation opportunity: Explore ways to modernize and update vintage fashion styles to meet the demands of contemporary consumers. - **Hairstyle Revival:** Disruptive innovation opportunity: Develop new techniques and products to recreate popular retro hairstyles with a modern twist. - **Accessory Revival:** Disruptive innovation opportunity: Design and produce retro-inspired accessories with a contemporary twist to cater to consumers' love for vintage aesthetics. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion designers and brands to create collections that seamlessly blend retro and contemporary elements. - **Beauty:** Disruptive innovation opportunity: Develop and market products and services that enable consumers to easily recreate vintage hairstyles with a modern touch. - **Accessories:** Disruptive innovation opportunity: Partner with designers and retailers to produce and sell retro-inspired accessories that cater to the growing demand for vintage fashion. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)