# Virtual Beauty Tutorials Nars Launches New Site Featuring Virtual How-To Makeover Tutorials By Jaime Neely | Published 2011-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-makeover-tutorial References: [mashable](http://mashable.com/2011/05/06/nars-beauty-makeover-site/) & [makeupyourmind](http://www.makeupyourmind.com/challenges/index/page:12#1) Women everywhere can now depend on the Nars website for an interactive how-to makeover tutorial. Women can now learn top beauty secrets, tricks and trades from the comfort of their own home. As means of promoting the upcoming release of a makeup how-to book written by Nars founder François Nars, the company has created a website to teach women how to reproduce the hottest make-up trends today, using the latest Nars products. The site features detailed steps to recreate 12 different show-stopping looks. To encourage consumers to use the site and purchase the products, Nars is hosting a contest in which women can upload photos of their personal makeover transformations and the submission with the most votes will win a VIP backstage pass to New York Fashion Week next February. The Nars online how-to makeover tutorial is a great way for women to learn some tricks of the trade and spice of their cosmetic routines. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Interactive Beauty Tutorials:** Creating virtual beauty tutorials using interactive platforms can revolutionize the way consumers learn and apply makeup. - **Makeup Learning From Home:** The growing trend of learning makeup techniques from the comfort of one's own home opens up opportunities for online beauty tutorial platforms. - **Contest-based Marketing:** Hosting contests and offering rewards for consumer participation can enhance brand engagement and drive product sales. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty industry can leverage virtual beauty tutorials to engage and educate consumers on their products and techniques. - **E-commerce:** E-commerce platforms can benefit from incorporating interactive beauty tutorials to enhance the shopping experience and increase conversions. - **Event Management:** Event management companies can explore partnerships to offer exclusive experiences, such as VIP backstage passes, through contest-based marketing campaigns. ## Related on Trend Hunter - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Virtual Beauty Masterclasses](https://www.trendhunter.com/trends/easy-beauty-school.md) - [Beauty Product Exploration Platforms](https://www.trendhunter.com/trends/beautifytips-platform.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Celebratory Artist-Created NFTs](https://www.trendhunter.com/trends/nars-campaign.md) - [Makeup-Focused Metaverse Worlds](https://www.trendhunter.com/trends/nyx-professional-makeup-1.md)