# Gentlemanly Drinking Guides Drinkwise Australia Details 'How to Drink Properly' By Laura McQuarrie | Published 2014-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-drink-properly References: [creativecriminals](http://creativecriminals.com/drinkwise-australia/how-to-drink-properly) & [facebook](https://www.facebook.com/drinkproperly) As Drinkwise Australia describes, its 'How to Drink Properly' campaign provides "classy as f*** drinking tips." The instructional animation from Melbourne-based agency Clemenger BBDO adopts a black and white style that's reminiscent of the opening credits of Mad Men to provide a guide on [how to drink](https://www.trendhunter.com/trends/canadian-thanksgivings) and just as importantly, how not to drink. The dapper guide in this series advises staying away from amateurs who don't know their limits and get themselves into serious trouble. The video also details the experience of drinking, from the buzz you get when you enter "the realm of drinking excellence," to the downward spiral that follows afterwards. Few [government drinking advisories](https://www.trendhunter.com/trends/athletic-january) show as much [style and humor](https://www.trendhunter.com/trends/titos-spokescart) as well as this this advertisement manages to pull it off. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Classy Drinking:** There is an opportunity for businesses to create products and experiences that cater to consumers seeking classy and sophisticated drinking experiences. - **Responsible Drinking:** There is a growing demand for initiatives and campaigns that educate consumers on responsible drinking practices, presenting opportunities for businesses in the alcohol industry to promote responsible consumption. - **Humorous Advertising:** Humorous and engaging advertising campaigns can capture consumer attention and effectively communicate important messages, presenting opportunities for businesses to create impactful marketing strategies. ### Industries Being Reshaped - **Alcohol:** The alcohol industry can leverage the trend of responsible drinking to develop and promote new products that align with responsible alcohol consumption. - **Hospitality:** Hospitality businesses, such as bars and lounges, can embrace the trend of classy drinking by curating sophisticated drink menus and creating refined drinking experiences for customers. - **Advertising and Marketing:** Advertising and marketing agencies can tap into the trend of humorous advertising and help businesses develop creative and impactful campaigns that effectively convey important messages. ## Related on Trend Hunter - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Moderated Drinking Campaigns](https://www.trendhunter.com/trends/gordons-mix-it-up.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Responsible Drinking Campaigns](https://www.trendhunter.com/trends/irish-goodbye-program.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md)