# Suave Drinking Guides 'How to Drink Like a Mad Man' Breaks it Down for You By Vittoria Natarelli | Published 2010-08-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-drink-like-a-mad-man References: [holykaw.alltop](http://holykaw.alltop.com/cheers-how-to-drink-like-a-mad-man-video) & [youtube](http://www.youtube.com/watch?v=FtX2_bOWNmQ&feature=player_embedded) 'How to Drink Like a Mad Man' combines some of the [greatest drinking moments](https://www.trendhunter.com/trends/glass-and-words) on the [popular series](https://www.trendhunter.com/trends/popcultureinspired-soda) 'Mad Men.' Whoever created this montage must be a big fan, because there is a lot of drinking on the show. The drinking on the show is so suave that even when the characters are sick they look good. After watching 'How to Drink Like a Mad Man' you'll have the urge to show up to work with [bottles of scotch and rum](https://www.trendhunter.com/trends/rtd-whiskey-sour). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 11% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Mixology Celebration:** The popularity of 'How to Drink Like a Mad Man' highlights a trend towards celebrating mixology and sophisticated cocktail culture. - **Nostalgic Entertainment:** 'How to Drink Like a Mad Man' taps into the trend of nostalgic entertainment, where audiences seek out shows and experiences that remind them of a past era. - **Alcohol Brand Partnerships:** The success of 'How to Drink Like a Mad Man' presents an opportunity for alcohol brands to partner with popular TV shows or movies for promotional collaborations. ### Who This Affects Most - **Beverage:** The beverage industry can capitalize on the trend by creating premium cocktail mixers and bar accessories that cater to the growing interest in mixology. - **Content Streaming:** Content streaming platforms can leverage the trend of nostalgic entertainment by curating a selection of shows and movies that evoke a specific time period or theme. - **Marketing and Advertising:** Marketing and advertising agencies can explore partnerships between alcohol brands and entertainment properties to create innovative and engaging promotional campaigns. ## Related on Trend Hunter - [Stylish Bar Accessories](https://www.trendhunter.com/trends/bar-accessories.md) - [Digital Mixology Guides](https://www.trendhunter.com/trends/cocktail-codex.md) - [Canadian Thanksgiving Drinking Guides](https://www.trendhunter.com/trends/canadian-thanksgivings.md) - [Digital Mixology Guides](https://www.trendhunter.com/trends/digital-mixology.md) - [Pastrami-Inspired Martinis](https://www.trendhunter.com/trends/maisel-tov-martini.md) - [Vintage-Inspired Cocktail Menus](https://www.trendhunter.com/trends/deja-vu-cocktail-menu.md) - [Bar Cart Mascots](https://www.trendhunter.com/trends/new-ad-series.md) - [Poison-Inspired Cocktails](https://www.trendhunter.com/trends/the-alchemist.md) - [Show-Inspired Beverages](https://www.trendhunter.com/trends/emily-in-paris-inspired.md)