# Indulgent Editorials Eating Well & Working Out in ‘How to Become Happy' by Joe Lally By mediterranean | Published 2009-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-become-happy-joe-lally References: [homotography.blogspot](http://homotography.blogspot.com/2009/06/andrey-ivanov-joe-lally-umag.html) Food is a source of happiness for many people. Sweets and candy in particular are considered a guilty pleasure because they taste so good but contain a high amount of calories. Photographer Joe Lally offers a solution to this dilemma in his editorial ‘How To Become Happy’ in the new June 2009 ‘The Boys Power Issue’ of U_Mag. His advice is to indulge yourself with eating the [candy and sweets](https://www.trendhunter.com/trends/boost-candy-co) you want. But after you do that, you need to [work out and exercise](https://www.trendhunter.com/trends/emma-lovewell) to burn these calories off. Young model Andrey Ivanov shows us how to do that in some sparkling and fancy workout gear. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 41% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Guilty Pleasure Fitness:** Opportunity for fitness brands to promote workouts and exercise routines that help burn off indulgent treats and sweets. - **Indulgent Wellness:** Trend of embracing indulgent foods and finding balance through exercise and fitness routines. - **Sparkling Workout Gear:** Rise in demand for stylish and fancy workout attire that combines functionality and fashion. ### Where This Applies - **Fitness:** Fitness brands can create innovative workout routines and promote them as a solution to indulgent eating. - **Food & Beverage:** Food companies can create guilt-free indulgent treats with lower calorie content to cater to health-conscious consumers. - **Fashion:** Fashion brands can capitalize on the demand for sparkling and fancy workout gear by creating stylish and functional activewear collections. ## Related on Trend Hunter - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Everyday Athlete Campaigns](https://www.trendhunter.com/trends/halo-top-athletes.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Resolution Ice Cream Giveaways](https://www.trendhunter.com/trends/ice-cream-co.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md) - [Indulgent Cinema Screenings](https://www.trendhunter.com/trends/indulgent-with-gu.md)