# Performance Self-Art Pranks The Gallery Hijak Video Teaches You How to Become Art By Gil Cohen | Published 2013-02-07 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/how-to-become-art References: [sadanduseless](http://www.sadanduseless.com/2013/02/gallery-hijack-how-to-be-art/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=ud_VxoOk1dI) Two pranksters named Doug and Mikael decide to take [the art world](https://www.trendhunter.com/trends/dirty-looks) by the balls and demonstrate how to become art in their Gallery Hijack video. They went to two galleries to test their [social experiment](https://www.trendhunter.com/trends/switzerland-is-fake), placed a yellow ball in their mouths and just [stood against a wall](https://www.trendhunter.com/trends/fraimic). Within seconds, gallery goers, there to view art and appreciate the genius behind the artists’ visionary pieces, were stopping to stare and snap photos. Personally, I think being able to stand with a ball in your mouth and not laugh while people are closing in to get a better look is a talent in itself. Showing anyone how to become art by simply standing in a gallery, this prank revisits the debate about what constitutes as art. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Why This Trend Is Growing - **Performance Art:** Exploring unconventional ways of self-expression through interactive and unconventional art forms. - **Social Experiments:** Conducting real-world tests to challenge societal norms and provoke thought. - **Reconceptualizing Art:** Questioning the traditional definition and boundaries of art through creative interventions. ### Industries Being Reshaped - **Art Galleries:** Opportunity for art galleries to embrace unconventional forms of artistic expression and engage audiences in thought-provoking ways. - **Entertainment:** Potential for entertainment industry to incorporate social experiments and performance art into immersive experiences. - **Education:** Incorporating unconventional art forms and social experiments into educational curriculum to encourage critical thinking and creative exploration. ## Related on Trend Hunter - [Spoof Sparkling Water Cans](https://www.trendhunter.com/trends/can-of-art.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Mayo-Inspired Art Gallery Pop-Ups](https://www.trendhunter.com/trends/art-gallery-popup.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Playful Balloon Sculptures](https://www.trendhunter.com/trends/keff-joons.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Immersive Public Art Installations](https://www.trendhunter.com/trends/immersive-public-art-installation.md) - [Dynamic Art Exhibitions](https://www.trendhunter.com/trends/art-in-motion-exhibition.md)