# Spiced Fruit Refreshments The 'How Sweet It Is Roasted Blueberry Basil Margaritas' are Inventive By Erin Kirkpatrick | Published 2012-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/how-sweet-it-is-roasted-blueberry-basil-margaritas References: [howsweeteats](http://www.howsweeteats.com/2012/08/roasted-blueberry-basil-margaritas) For those looking for an inventive new drink recipe, the 'How Sweet It Is Roasted Blueberry Basil Margaritas' are what you have been searching for. This fruity alcohol-infused concoction is chock-a-block full of [antioxidants](https://www.trendhunter.com/trends/incrediblu) making it a healthier option than beer or sugary drinks. Perfect as a luxurious patio cocktail, this summertime shake takes all things great about [traditional margaritas](https://www.trendhunter.com/trends/premium-frozen-margaritas) and makes them that much better. Soak up the final weeks of summer before the start of fall and indulge in some fragrant alcoholic fruit smoothies. Combine the traditional ingredients of [Tequila, Grand Marnier and lime juice](https://www.trendhunter.com/trends/21-seeds-1) with the less traditional blueberry basil syrup and roasted blueberries for an explosion of flavor. Enjoy the taste of sweet roasted blueberries and fragrant fresh basil leaves in the How Sweet It Is Roasted Blueberry Basil Margaritas. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruity Alcohol-infused Concoctions:** Disruptive innovation opportunity: Develop new cocktails using unique fruit and alcohol combinations to create exciting flavor profiles. - **Healthier Alternative Beverages:** Disruptive innovation opportunity: Create beverage options that are lower in sugar and higher in antioxidants to cater to health-conscious consumers. - **Creative Cocktail Recipes:** Disruptive innovation opportunity: Experiment with unconventional ingredients and techniques to create innovative and Instagram-worthy cocktail recipes. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Explore new flavors and combinations to bring unique and refreshing beverages to the market. - **Hospitality Industry:** Disruptive innovation opportunity: Showcase inventive and Instagrammable cocktails to attract customers and provide a unique experience. - **Health and Wellness Industry:** Disruptive innovation opportunity: Develop healthy alcoholic beverage alternatives that align with consumers' increasing demand for wellness-focused products. ## Related on Trend Hunter - [Festive Frozen Margaritas](https://www.trendhunter.com/trends/jingle-berry-rita.md) - [Flavorful Ready-to-Drink Margaritas](https://www.trendhunter.com/trends/readytodrink-margaritas.md) - [Agave Wine Margaritas](https://www.trendhunter.com/trends/day-and-night-margaritas.md) - [Bittersweet Citrus Mixers](https://www.trendhunter.com/trends/bittermilk-no8.md) - [Functional Alcohol-Free Margaritas](https://www.trendhunter.com/trends/haute-margarita.md) - [Cold-Pressed Juice Cocktails](https://www.trendhunter.com/trends/margaret-cocktails.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Fruit-Flavored Bottled Margaritas](https://www.trendhunter.com/trends/fruitflavored-botttled-margaritas.md) - [Refreshing Pre-Made Tequila Drinks](https://www.trendhunter.com/trends/classic-lime-margaritas.md)