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# Half-Shaved Shoots
'How She Won the War' in Sportswear International #226 Drops Style Bombs

By Marissa Brassfield | Published 2009-12-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/how-she-won-the-war
References: [welovemodels](http://www.welovemodels.com/?p=25924) & [sportswearnet](http://www.sportswearnet.com/magazine/pages/show.prl?id=55&disp=content)

‘How She Won the War’ in Sportswear International #226 is an editorial that blends 80s half-shaved styles with military-inspired details. Model Alice Dellal sizzles—even while partially bald—in this Francesco Brigida shoot.

Check out the gallery above for more images from ‘How She Won the War’ in Sportswear International #226, and keep clicking for more [military-inspired fashion](https://www.trendhunter.com/trends/skylrk-camo) features from Trend Hunter’s archives.

**Implications** - [Androgyny is a big trend](https://www.trendhunter.com/trends/sujitha-shivajothi) in the fashion industry and this half-shaved shoot shows that style is being taken to extremes now. This sort of hairstyle would've been unimaginable on a woman in the 1950s, but now, the tides of the fashion world are swiftly changing to incorporate [alternate gender roles](https://www.trendhunter.com/trends/shapes-we-take).

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 71% | Activity: 20% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Extreme Androgyny:** The blending of gender roles in fashion is being taken to the next level, giving rise to opportunities to create clothing lines that appeal to both men and women.
- **Military-inspired Fashion:** Fashion designers can explore the use of military-inspired styles and details in their clothing lines.
- **Alternative Hairstyles:** As extreme hairstyles become more prominent, hair care companies can tap into the market by creating products that cater to unique haircuts.

### Industries Being Reshaped

- **Fashion:** Fashion designers can take advantage of the trend towards androgyny and military-inspired styles to create new collections.
- **Hair Care:** Innovative hair care companies can develop products that cater to unique haircuts like the half-shaved style seen in this editorial.
- **Beauty:** Makeup companies have the opportunity to create tutorials centered around makeup looks that complement androgynous fashion styles.

## Related on Trend Hunter

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- [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)
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