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# Thug Car Commercials
The 'How Much Rap Can You Pack in a Jazz?' Commercial Shows off Spaciousness

By Vittoria Natarelli | Published 2010-08-02 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/how-much-rap-can-you-pack-in-a-jazz
References: [woooha](http://woooha.com/2010/08/video-honda-jazz-new-rap-tv-ad/) & [honda](http://www.honda.com/)

The 'How Much Rap Can you Pack in a [Jazz](https://www.trendhunter.com/trends/playalong-app)' commercial shows what the new [Honda](https://www.trendhunter.com/trends/unstoppable-dreams) Jazz has to offer -- mainly, space.

The car claims to be able to pack in an entire posse of people and a whole a lot of swag. Trying to be hip and cool with the youth, the commercial also features [a rap from Bangs](https://www.trendhunter.com/trends/nova-starr) (an up-and-coming rapper). The 'How Much Rap Can you Pack in a Jazz?' commercial brands the Honda Jazz as mad cool.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 6% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Hip-hop Car Commercials:** Opportunity for car companies to tap into the popularity of hip-hop culture to target a younger demographic.
- **Youthful Branding:** Potential for brands to use youth-oriented content and influencers to make their products more appealing to younger consumers.
- **Creative Use of Space:** Innovation in car design to maximize space and create versatile interiors that can accommodate large groups or cargo.

### Sectors Adopting This

- **Automotive:** Car manufacturers can explore new advertising strategies that incorporate music and cultural references to attract younger buyers.
- **Marketing and Advertising:** Agencies can help brands create campaigns that resonate with a youthful audience by incorporating music and cultural elements.
- **Interior Design:** Designers can experiment with new concepts and materials to maximize space and create flexible interiors that cater to modern lifestyle needs.

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