# 2005 Flashback P Diddy Pepsi Ad Shows Power of Celeb Trend Setting By Hjortur | Published 2007-03-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/how-can-a-pepsi-truck-become-a-cool-trend References: [trendhunter](http://www.trendhunter.com) & [dietpepsi](http://www.dietpepsi.com) Now two years old, this classic [Pepsi](https://www.trendhunter.com/trends/make-your-gameday-epic) ad is an entertaining side track from hunting new trends. It's fun because it shows the power of celebs in the world of trend setting (even though it is a bit exadurated). Pepsi ads usually star the biggest celebrities at the time, such as Michael Jackson, Jessica Simpsons and more. In this TV-ad first aired at SuperBowl in 2005, now circulating in cyber space, Pepsi makes fun of this method, showing how P. Diddy makes a diet-Pepsi truck a cool trend by accident. After all, he is cool and everything he rides (and drinks) must be cool as well. It's a funny ad, and there are hardly any cans or bottles visible in the ad. Check it out. I mean, who wouldn't want to drive a diet-Pepsi truck (hehemm)? ps. I specially like the last truck! ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Celebrity Endorsements:** Opportunity to leverage influential celebrities to promote products and services. - **Humorous Advertising:** Potential to create memorable and entertaining ads that can help elevate brand recognition. - **Viral Content Creation:** Creating shareable content that can gain momentum and reach a broader audience. ### Who This Affects Most - **Food and Beverage:** Industry that can leverage celebrity endorsements in advertising campaigns to drive increased sales. - **Marketing and Advertising:** Industry that can leverage humor and viral content to create engaging and memorable ads that resonate with audiences. - **Entertainment:** Industry that can utilize celebrity influencers to create buzz around upcoming movies, TV shows and music releases. ## Related on Trend Hunter - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)