# Top Tweeting Brand Graphics Simply Measured Examines How Brands Are Using Twitter By Laura McQuarrie | Published 2014-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/how-brands-are-using-twitter References: [wearesocialmedia.gr](http://wearesocialmedia.gr/use-twitter-like-top-brands-do-infographic/) & [get.simplymeasured](http://get.simplymeasured.com/twitter-study-pm.html) This infographic by Simply Measured examines how brands are using Twitter, with a focus on the Interbrand Top 100 Brands. Some of the Best Global Brands in 2013 looked at in this study include ones like Google, Apple, Disney, Amazon and Facebook. 58% of these top 100 brands have a following of about 100,000 on Twitter. There seems to be a sweet spot for brands that send out 1-5 tweets per day, although on average this number can go up to about 10, including replies and retweets. As far as engagement goes, eBay wins. Surprisingly, it has a considerably smaller following than other accounts that are not far behind in terms of engagement levels. As Simply Measured points out, visuals are a key part of boosting brand engagement on Twitter. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Brand Engagement on Twitter:** Identify new strategies for brands to effectively engage with their audience on Twitter using visuals and interactive content. - **Optimal Tweeting Frequency:** Explore the ideal number of tweets per day that maximize audience reach and engagement for brands on Twitter. - **Visuals in Brand Marketing:** Uncover innovative ways for brands to leverage visuals and graphics to enhance brand engagement on Twitter. ### Who This Affects Most - **Social Media Marketing:** Discover new opportunities for social media marketing agencies to help brands optimize their engagement strategies on Twitter. - **Marketing Analytics:** Leverage data analytics and insights to optimize tweet frequency and visual content strategies for brands on Twitter. - **Graphic Design:** Identify new avenues for graphic design agencies to support brands in creating visually appealing content for Twitter. ## Related on Trend Hunter - [Engagement Timing Insights](https://www.trendhunter.com/trends/dontpostyet.md) - [Brand-Aligned Graphics](https://www.trendhunter.com/trends/bento-highlights.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md) - [Social Copy Optimizers](https://www.trendhunter.com/trends/tweetfast1.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [AI Content Automation](https://www.trendhunter.com/trends/brrander.md) - [Social Media Analytic Tools](https://www.trendhunter.com/trends/atiskel.md) - [Conversation Tracking Keywords](https://www.trendhunter.com/trends/bluesky-keywords.md) - [Retro-Tinged Social Logos](https://www.trendhunter.com/trends/twitter-blue-1.md)