# Pride-Celebratory Running Shoes Under Armour Unveils a Pride Iteration of Its HOVR Sonic Shoes By Amy Duong | Published 2018-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hovr-sonic References: [underarmour](https://www.underarmour.com/en-us/womens-ua-hovr-sonic-pride-edition-running-shoes/pid3021780-001?avad=55097_e122c772d&cid=AF|skimlinks.com|AvantLink|US) & [ortholite](http://www.ortholite.com/) Sportswear label [Under Armour](https://www.trendhunter.com/trends/ua-echo) celebrates [Pride Month](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection) with its latest iteration of the classic HOVR Sonic sneakers. The [running shoe](https://www.trendhunter.com/trends/on-running-cloudultra) takes on a Pride edition, adorned with colorful rainbow hues across its midsoles. The lightweight shoes weigh in at approximately eight ounces to deliver comfortable wear over long periods of time. Additionally, it has a built-in insole technology to elevate its functionality even further -- the removable OrthoLite combines performance and comfort. The OrthoLite sock liner is anti-microbial and molds specifically to each wearer's foot to add customized comfort and cushioning. It also allows for functional breathability for the warm weather upon us. Priced at $110 USD a pair, the Pride iteration of the HOVR Sonic sneakers are now available for purchase online at Under Armour. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Pride-celebratory Footwear:** Opportunity for brands to create special edition shoes that celebrate diversity and inclusivity during Pride Month. - **Colorful Design Aesthetics:** Brands can tap into the trend of using vibrant rainbow colors to create eye-catching and visually appealing products. - **Functional Insole Technology:** There is potential for innovation in creating insole technologies that enhance performance, comfort, and customization for footwear. ### Who This Affects Most - **Sportswear:** Sportswear brands can capitalize on the demand for Pride-themed products by offering a range of inclusive and stylish options. - **Footwear:** The footwear industry can explore the market for Pride-themed shoes and experiment with unique designs and technologies. - **Fashion Retail:** Fashion retailers can curate and market Pride collections that appeal to a wide range of consumers and promote inclusivity. ## Related on Trend Hunter - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md) - [Next-Gen Athletic Shoes](https://www.trendhunter.com/trends/ua-echo.md) - [Agile Elite Runner Sneakers](https://www.trendhunter.com/trends/on-running-cloudultra.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md) - [Functional Everyday Footwear](https://www.trendhunter.com/trends/selection-of-versatile-shoes.md) - [Bold Futuristic Running Shoes](https://www.trendhunter.com/trends/clifton-one9.md)