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# Teal Performance-Enhancing Sneakers
Under Armour Launched the HOVR HAVOC 2 Sneaker in Teal

By Grace Mahas | Published 2019-09-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hovr-havoc-2
References: [kicksstore.eu](https://kicksstore.eu/buty-under-armour-ua-hovr-havoc-2-3022050-404.html) & [underarmour](https://www.underarmour.com/en-ca/?cid=PS|CA|TM|ggl|all|underarmour|all|all|all|exact|dg|p12683630109&gclid=EAIaIQobChMIw_rV54rJ5AIVFaSzCh0_RgoJEAAYASAAEgLjUfD_BwE&gclsrc=aw.ds)

Famed sportswear brand [Under Armour](https://www.trendhunter.com/trends/selection-of-versatile-shoes) recently expanded its portfolio with the introduction of the new HOVR HAVOC 2 in a [teal colorway](https://www.trendhunter.com/trends/shox-tl-1).

The performance-enhancing sneaker boasts a number of unique features including state-of-the-art UA HOVR technology to provide wearers with a "zero-gravity feel." It also helps to maintain and return energy to eliminate the impact produced while walking or running. The HOVR HAVOC 2 sneaker also has a molded textile upper that increases breathability and comfort. Moreover, the shoe has a [webbed lacing system](https://www.trendhunter.com/trends/hoka-skyward) that allows wearers to customize its fit. And sliding into these sneakers is easy and convenient thanks to the half bootie lining with traditional tongue construction.

Under Armour's HOVR HAVOC 2 sneaker is the perfect option for both professional and amateur sports players.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 81% | Activity: 55% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Performance-enhancing Footwear:** Companies can innovate by integrating technology and unique designs to create performance-enhancing footwear that provides a better experience for athletes and sports enthusiasts alike.
- **Sustainable Sportswear:** Developing sportswear that's sustainable and environmentally-friendly can provide a competitive advantage while reducing the impact on the environment.
- **Customizable Fit:** Creating footwear that allows for customization of fit, such as Under Armour's webbed lacing system, can provide a unique value proposition for athletes and sports enthusiasts alike.

### Where This Applies

- **Sportswear:** Sportswear companies can look at innovative designs like the ones showcased in Under Armour's HOVR HAVOC 2 sneaker and add features such as sustainable materials and customizable fit to stay competitive.
- **Athletic Footwear:** Companies making athletic footwear can integrate technology like UA HOVR technology and offer a seamless fit to enhance the performance of athletes and sports enthusiasts.
- **Fitness Equipment:** Fitness equipment companies can look to integrate features showcased in Under Armour's HOVR HAVOC 2 sneaker such as customizable fit and sustainable materials to provide more comprehensive sportswear solutions.

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