# Artisan-Inspired Bread Ranges The Hovis Bakers Since 1886 Rustic Bloomers Range is Delicious By Michael Hemsworth | Published 2023-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hovis-bakers-since-1886-rustic-bloomers References: [talkingretail](https://www.talkingretail.com/products-news/grocery/hovis-launches-premium-artisanal-style-breads-04-09-2023/) & [hovis](https://www.hovis.co.uk)  The [Hovis Bakers](https://www.trendhunter.com/trends/hovis-home-bakes) Since 1886 Rustic Bloomers range is a new lineup of [artisan-inspired bread products](https://www.trendhunter.com/trends/sara-lee-halfloaf) that tap into consumer demand for high-quality baked goods with a convenient twist. The breads set themselves apart from other [bloomer-style breads](https://www.trendhunter.com/trends/unsliced-boule) on the market by being baked in shallow trays that help each loaf to maintain a tapered, rounded-style shape. The products are each sliced with thick end crusts to give them a truly artisan-inspired profile for consumers to enjoy without having to take a trip to their local bakery. Marketing Director Claire Parlous commented on the new Hovis Bakers Since 1886 Rustic Bloomers range saying, "These loaves are more than just bread; they’re a testament to our dedication to delivering a truly authentic and more artisanal inspired experience. With each bite, consumers taste our heritage and commitment to excellence, making every meal a moment to savour." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 21% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisan-inspired Bread:** The Hovis Bakers Since 1886 Rustic Bloomers range taps into consumer demand for high-quality baked goods with a convenient twist. - **Shallow-tray Baking:** The Hovis Bakers Since 1886 Rustic Bloomers range sets itself apart by baking loaves in shallow trays, creating a distinct shape. - **Authentic Experience:** The Hovis Bakers Since 1886 Rustic Bloomers range offers consumers an artisanal inspired experience, allowing them to taste the brand's commitment to excellence. ### Sectors Adopting This - **Bakery:** The Hovis Bakers Since 1886 Rustic Bloomers range introduces a new lineup of artisan-inspired bread products, catering to the high-quality baked goods market. - **Food Packaging:** The Hovis Bakers Since 1886 Rustic Bloomers range utilizes shallow trays for baking, creating an opportunity for innovative and convenient packaging solutions. - **Food Marketing:** The Hovis Bakers Since 1886 Rustic Bloomers range capitalizes on consumer demand for an authentic experience, providing a marketing opportunity for brands to promote heritage and commitment to excellence. ## Related on Trend Hunter - [Rustic Farm-Style White Breads](https://www.trendhunter.com/trends/hovis-farmhouse-batch.md) - [Prepackaged Sourdough Bread Ranges](https://www.trendhunter.com/trends/hovis-sourdough.md) - [Ready-to-Bake Bread Products](https://www.trendhunter.com/trends/hovis-home-bakes.md) - [Decorative Artisan Breads](https://www.trendhunter.com/trends/country-choice-tiger-bloomer.md) - [Prepackaged Craft-Style Breads](https://www.trendhunter.com/trends/kingsmill-breads.md) - [Artisan-Style Bread Loaves](https://www.trendhunter.com/trends/sliced-sourdough-sandwich-loaves.md) - [Artisan-Style Sub Sandwich Breads](https://www.trendhunter.com/trends/hovis-sub-rolls.md) - [Artisan-Inspired Bakery Products](https://www.trendhunter.com/trends/deli-kitchen-bakery-products.md) - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md)