# Luxury Hoverboard NFTs Lexus is Engaging Next-Gen Collectors, Drivers & Luxury Consumers By Laura McQuarrie | Published 2023-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hoverboard-nfts References: [marcommnews](https://marcommnews.com/lexus-goes-back-to-the-future-with-hoverboard-nft-series/)  [Lexus](https://www.trendhunter.com/trends/artistic-experience) is speaking to a new generation of drivers, luxury consumers and collectors with [Hoverboard NFTs](https://www.trendhunter.com/trends/nft-energy) that capture the minimalistic and futuristic feel of the Lexus Hoverboard. The rare non-fungible tokens are designed to celebrate France, Germany, Spain, Finland and Kazakhstan in a unique way and venture into the [next iteration of the web](https://www.trendhunter.com/trends/fermion-protocol) in an engaging way. Online and from dealerships, fans can Crack the Case by playing as one of two specialists, the Hacker or the Locksmith, to complete a mission and unlock a briefcase, and ultimately have the chance to win a coveted Hoverboard NFT of their own. These NFTs promise to help the brand connect to a younger demographic that values authenticity, creativity and innovation. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 85% | Freshness: 15% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Luxury Nfts:** The rising trend of luxury NFTs presents an opportunity for luxury brands to engage with younger collectors and offer unique, exclusive digital collectibles. - **Gamification Marketing:** Gamification marketing tactics that offer prizes such as rare NFTs can lead to increased engagement and loyalty among target audiences. - **Minimalistic Design:** Minimalistic and futuristic design elements, as seen in the Lexus Hoverboard, can appeal to younger generations and offer disruptive innovation opportunities for product design in various industries. ### Industries Being Reshaped - **Luxury Automotive:** Luxury automotive brands can explore the use of NFTs and gamification marketing as a way to engage with younger consumers and create personalized, exclusive digital experiences. - **Fashion:** Fashion brands can adopt minimalistic and futuristic design elements seen in luxury NFTs to appeal to younger audiences and offer unique digital fashion accessories or rewards in gamified marketing campaigns. - **Consumer Electronics:** Consumer electronics companies can incorporate minimalistic and futuristic design elements as seen in the Lexus Hoverboard and luxury NFTs to create differentiated products and engage with younger tech-savvy consumers in unique ways. ## Related on Trend Hunter - [Phygital Luxury Trunks](https://www.trendhunter.com/trends/treasure-trunks.md) - [Exclusive Carbon Fiber NFTs](https://www.trendhunter.com/trends/lamborghini-nft.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Luxury Vehicle-Inspired NFTs](https://www.trendhunter.com/trends/mercedes-nft.md) - [Luxury Supercar NFTs](https://www.trendhunter.com/trends/mso-lab.md) - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md) - [Luxury NFT Platforms](https://www.trendhunter.com/trends/exclusible.md) - [Imaginative Liqueur Metaverses](https://www.trendhunter.com/trends/hpnoverse.md) - [Pixelated Phygital Luggages](https://www.trendhunter.com/trends/rimowa-4.md)